No, it's not 2008: How to talk to your clients about Silicon Valley Bank
Opinion
The meltdown of Silicon Valley Bank sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market
by Troy Palmquist Mar 13
With fewer million-dollar homes, is luxury OK? The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the luxury home market, first-time seller's biggest regrets and RE/MAX
by Byron Lazine Mar 13
website refresh
If your website is looking more Myspace than TikTok, it's probably time for a refresh. Here's how to get it done this week
by Christy Murdock Mar 13
10 tips for crafting CTAs that convert browsers into buyers
How can you write the most effective call to action? Here are 10 tips for writing CTAs that’ll get consumers to take action
by Darryl Davis Mar 13
The Nassimi Group hitches its wagon to Douglas Elliman
Formerly an independent brokerage, The Nassimi Group has shed its indie status to become a 10-person team under Douglas Elliman. In 2022, Richard Nassimi closed $80M in sales volume
by Lillian Dickerson Mar 10
How to craft a personal brand that sticks (even if you switch)
People will remember your profile sometimes more often than they will remember your name if you do it right. Learn how color can impact your brand and your audience engagement
This 22-year-old agent did $16M in Year 1. Here's how he did it
Rookie Noah Escobar focused on a solid niche, built relationships with agents (before he was one himself) and worked the phone, among other things. Here's what he's doubling-down on this year
by Jimmy Burgess Mar 9
AI will upend content marketing. 4 ways to stay ahead of the curve
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs to stay ahead of the curve in the age of AI-powered search engines
by Chris Pollinger Mar 9
Gary keller, keller williams
In this shifting market, you'll have to do more to achieve the same results you were getting before. Here's what Keller Williams CEO Gary Keller says is the formula for doing more
Florida top producers Adam Levy and John D'Amico join Compass
Agents join Compass from Berkshire Hathaway HomeServices in the Miami and 30A markets and boast at least 25 years of experience in the industry, Compass exclusively told Inman
Inman announces first class of Marketing All-Star award recipients
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community
by Inman Mar 8
Is it worth it? 10 common marketing metrics and how they measure up
These are the metrics you should watch and the ones you can forget
by Jessi Healey Mar 8
7 marketing metrics that matter most (and how to measure them)
Targeting the right audience is a critical factor in real estate marketing success. Here's how to crunch the numbers and make sure you're as effective as possible
by Laura Viñalet Mar 7
Too much competition? 10 branding insights to get you noticed
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals
by Bernice Ross Mar 7
What skills are crucial for new agents joining a multifamily team?
Multifamily real estate isn’t for introverts. But the right personality, one eager to connect with others, can make it a rewarding career
by Michael Zaransky Mar 7
An economist teaches you how to answer the 'rent vs own' question
Opinion
It's one of the most popular questions you'll hear, especially from first-time homebuyers. Find out how to answer it expertly
by Matthew Gardner Mar 7