The Real Word: Could buying leads put your business in danger?
Opinion
This week, Byron Lazine and Nicole White discuss why millennial homebuyers have regrets, buying leads and the first property in the nation to be paid in Dogecoin
by Byron Lazine May 28
How to prepare your brokerage for a safe return to the office
As agents and staff plan to return to the office, having an action plan that prioritizes safety and wellness is extremely important. Here are a few ways you can create a tailored strategy, while keeping health and wellness top-of-mind
by Mauricio Umansky May 27
So you want to write a book? 5 steps to plan it right
Whether you use it as a lead-generation tool or a way to share your vision with a broader audience, writing a book has its perks. Follow these steps, and you will be well on your way to becoming an author this year
by Holly Hudson May 27
Buyers shouldn't wait to build. Here's why
What's the best time to build, you ask? Right now. Yes, even with commodity prices up. When clients decide to build a home, there are more factors to consider than just the price of lumber
by Adam Hergenrother May 27
Rethinking your life? 5 questions to ask before switching brokerages
It seems like every day a top team or agent is making headlines by jumping to a new brokerage. But before uprooting your business, it's important to thoroughly explore what you're looking for
by Jay Thompson May 27
Zillow's uphill battle to attach mortgages: Mike DelPrete
Opinion
Zillow's experience shows that adding ancillary services is a long, slow road that requires big investment, patience, and a smart, consumer-first approach
by Mike DelPrete May 26
Pulse: What's the starkest difference in your new normal?
As a real estate agent, this past year likely reshaped certain aspects of your life and business. So, this week, we want to know: What's the biggest difference between now and before?
by Inman May 26
Pulse: How you're advising investors on potential 1031 changes
Should investors continue with business as usual? Is 2021 the year to exchange? This week, our readers share what advice they're giving to their investor clients who are wary of potential 1031 'like-kind' exchange changes
by Inman May 25
4 tips for dealing with buyers' fears in an overheated market
Opinion
Fear commonly immobilizes buyers from making the choices that will ultimately enhance their lives. Here’s how to coach your clients to succeed despite the potential risks
by Carl Medford May 25
Get ready! 6 seller tasks that can increase a listing’s value
First impressions are everything. Make sure your listing has a lasting impact in images, during showings and when buyers roll up to the curb
by Santiago Arana May 25
10 ways your website is failing you — and how to fix them
Opinion
Keep your agent website out of the 'Google graveyard' and turn it into a lead-generating machine with these solutions for common mistakes
by Kate Hulbert May 24
The New Normal: What if the brokerage of the future isn't a brokerage at all?
Teams are less and less constrained by geography thanks to powerful new upstart companies, even as control of real estate technology becomes more centralized
by Jim Dalrymple II May 24
6 video insights that'll shape your marketing game plan
Video is a powerful way to connect with your audience. Are you leveraging it to the max? If you're ready to level up your video marketing strategy in 2021, here, expert Adam Hamwey shares his best tips
by Rachael Hite May 24
3 steps for reevaluating your business goals
Self-evaluation is always important. With limited hours in each day, real estate agents need to figure out how to maximize what they do best. Here are a few things to consider when updating your goals for the year
by Amy Galvin May 24
Never miss an opportunity! 12 ways to streamline your marketing
Opinion
Your success is based on the deep-down habits you build into your marketing. Systematize your growth and expand your reach with these tips for ongoing, consistent progress
by Jimmy Burgess May 23
Need to dust off your LinkedIn profile? 3 steps for making it pop
If you aren't on LinkedIn already or haven't updated your profile in a while, now's the time to dive in. Here are a few ways to level up your LinkedIn game — and boost your connections
by Katie Lance May 22