Opinion
Personas are semifictional representations of your ideal customers based on data and research. This is how they come into play when defining your brand and understanding your target market — and why they can help agents attract, serve and retain clients
Opinion
When Carl Medford set off on a weight loss journey, he soon realized that the same principles of commitment, coaching and overcoming failure could be applied to business. Here's everything he learned
Opinion
We can't always spot a bad apple from afar. But here are a few situations when you should say adios
Continuing to grow throughout the pandemic, online moving concierge company offers fully white-labeled relocation platform for real estate industry
If you're striving to make a positive impact on your team as a leader, you have to take note of their energy — as well as your own. By focusing on breath work, staying centered and noticing subtle shifts, you can be a better, more thoughtful leader
Using emotional intelligence to understand different personality styles is vital to creating and maintaining relationships
Being adaptable to change is what sets you apart from other teams. Here are some concrete steps for leading your team through the rest of the year
In this podcast, Century 21 Real Estate's global CMO Cara Whitley reflects on her career journey and chimes in on the things agents can do to stand out from the crowd
This week, we're asking you to chime in and share your favorite marketing campaigns with us — whether it's someone's else brainchild or yours. What makes it effective? Why did it resonate with you?
Opinion
Eliminate these words from your negotiation vocabulary, and you'll be the stronger, more confident real estate agent at the table
Opinion
How do you monitor your brand? You’re a busy entrepreneur, who probably doesn’t have time to scour the internet. Here are a few (mostly free) shortcuts
Last week, we asked you, our readers, to share your favorite social media influencers. Here are the people you look to for information, inspiration and advice on Facebook, Instagram and YouTube
Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly
The market might be sizzling right now, but there’s a cooler backside to any hot market. Those who anticipate the shift and effectively prepare are those who will succeed once the new realities emerge
This time of uncertainty proved to be a true test for good leadership. As a leader, you should be stepping in and coaching your team to better adapt to this new landscape. Here's how
A strong onboarding program will help agents feel truly welcome and recognize that you put your agents’ needs at the top of your priority list