Be protective, proactive and prepared when working with celebrity clients
In Part 4 of her 5-part series, Cara Ameer offers strategies for providing high-level care that's specific to the requirements of high-profile clients
by Cara Ameer Jul 24
It's not all about the money: The savvy agent's guide to working with athletes and celebrities
In Part 3 of her 5-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage
by Cara Ameer Jul 23
Instant gratification is destroying your business. Here's how to avoid the distraction trap
Learn to lock in the necessary behaviors required to build your business, team leader Carl Medford writes, repeat them constantly, avoid pleasurable distractions and reap the rewards
by Carl Medford Jul 23
The leadership playbook: Stay ahead in a fast-moving market
In hypercompetitive, low inventory markets, Jack Gross writes, success boils down to innovation, adaptability, a return to fundamentals and a commitment to agent education
by Jack Gross Jul 23
Stop calling this a buyer’s market. We're not there yet
Troy Palmquist talks with Jordan Levine, SVP and chief economist at California Association of Realtors, to answer the question, ‘Are we really in a buyer’s market?’
by Troy Palmquist Jul 22
Take Inman with you on the go with Click-to-Listen capability
Don't miss a thing with Click to Listen, the latest way that Inman is keeping up with you when you're out and about. Because real estate never stops
by Inman Jul 22
Don't be dazzled by the glamour when working with celebrity clients
In Part 2 of her 5-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients
by Cara Ameer Jul 22
Does your social media suck? Take this summer marketing audit
Great social media strategy means doing everything more intentionally
by Kyle Basila Jul 22
Everything old is new(?) again when it comes to marketing your listings
As the industry continues to debate the way listings are marketed (or not) in the current climate, Troy Palmquist reflects on the potential move from digital to analog
by Troy Palmquist Jul 21
How to create a purpose-built brand for luxury real estate
While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don't forget to stay true to your authentic self
by Rebecca Francis Jul 21
The savvy agent's guide to working with athletes and celebrities
In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership
by Cara Ameer Jul 21
The rise of punk rock kindness: What Superman teaches us about content that sticks
From viral dogs to soft-hearted heroes, audiences are craving sincerity over spectacle, and smart brands are paying attention
by Jessi Healey Jul 20
10 easy daily marketing moves that build your brand and business
Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time
by Jimmy Burgess Jul 20
Stale listing? Here's how to reset, refresh, relaunch: The Download
It's one of our readers' favorite topics right now, so we're rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers
by Christy Murdock Jul 19
Even if you're a solo agent, it still pays to be a team player
You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career
by Jessica Souza Jul 19
As it turns out, ‘Superman’ has always been a real estate movie
In the new box-office blockbuster and past live-action iterations, the Man of Steel’s arch nemesis has always been bent on global land grabs
by Christy Murdock Jul 18