SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
by Jessi Healey Jul 13
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
by Jimmy Burgess Jul 13
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them
by Christy Murdock Jul 13
If your entire value proposition is 'I specialize in this neighborhood,' then you’re putting a clock on your career, Coldwell Banker Warburg's Kevelyn Guzman writes
by Kevelyn Guzman Jul 12
FHFA Director Bill Pulte is reportedly 'on thin ice' with several Trump administration officials over lack of communication on new Fannie Mae and Freddie Mac credit score policy
by Matt Carter Jul 11
Title insurers wanted to put the brakes on a pilot program that uses automated title reviews to allow some homeowners to refinance their mortgage without having to pay for title insurance
by Matt Carter Jul 11
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
by Kyle Basila Jul 11
Compass said it will share its 6K-plus exclusive listings with brokerages and multiple listing services, as long as they don't alter or monetize listings — or share listings with platforms that do
by Marian McPherson Jul 11
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Jul 11
The luxury real estate vet spoke with Inman about market trends, tips for newbie agents, how to handle difficult clients and more in advance of her appearance at Luxury Connect in San Diego
by Lillian Dickerson Jul 11
A great open house is more than a walkthrough; it’s a full-blown marketing event
by Darryl Davis Jul 11
This people-centered platform allows agents, brokerages to manage people, processes that drive business
by Craig C. Rowe Jul 11
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation
by Holly Brink Jul 11