OJO acquires The LEAD Syndicate, rebrands around Movoto
The acquisition will help OJO launch Lever by Movoto, which the company describes as an all-in-one technology platform for individual agents
by Jim Dalrymple II Mar 12
8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
door knocking, lead generation, prospecting
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
by Darryl Davis Mar 11
How to amplify authenticity in today's tech-driven world
Watch the latest Inman Access class with social media expert, Giselle Ugarte, to learn how to elevate your connections with clients, humanize your online brand and grow your business
by Claire Buzzanca Mar 8
Are you ready to make your brand POP this spring? The Download
As Inman announces its Marketing All-Stars, it's time to dive deep into all the marketing expertise you'll need to shine bright this spring
by Christy Murdock Mar 8
5 master-your-market steps to effective real estate branding
If you want to raise your profile and stay top of mind in your chosen market, luxury consultant Chris Pollinger writes, it requires crafting an effective and recognizable brand identity
by Chris Pollinger Mar 6
Rookie to rockstar: The essential guide to real estate marketing
Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser
by Marci James Feb 27
7 new real estate books that should be on your reading list
Whether looking for advice as a new agent, as an investor or as a seasoned agent, these new releases by established industry names can help push your business to the next level
Ryan Serhant touts new book, Netflix series on Andy Cohen
The broker and CEO said the forthcoming Netflix series that follows SERHANT. would 'totally redefine the genre' but did not specify a release date
9 telltale signs it's time for a marketing refresh
The Agency President Rainy Hake Austin outlines the factors that offer an early indication it's time to rethink and switch up your marketing strategy for the new year
by Rainy Hake Austin Dec 12
The 2023 word of the year is ‘authentic,’ but what does it mean?
Leading with authenticity is practically a cliche for real estate professionals and entrepreneurs of all stripes. EXp's Troy Palmquist looks at what it means and how you can put it to work in your life
by Troy Palmquist Nov 29
How do you define a luxury brokerage brand?
Whether you want to move to a higher level of service or you’re thinking about a brokerage switch, eXp’s Troy Palmquist offers advice for putting that luxury polish on your brand
by Troy Palmquist Nov 27
Starving for clients? Double down on these 5 marketing basics
Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads
by Alex Adabashi Oct 27
Real rebrand is focused on putting the consumer first
On the same day it announced the start of operations in its 50th state, Nebraska, the Real Brokerage revealed a new brand position at its annual RISE event in San Diego
by Craig C. Rowe Oct 24