woman with spyglass and movers loading truck
Instead of chasing static buyer and seller profiles, Steven McCloskey writes, focus on larger market trends, where movers are relocating along predictable pathways
by Steven McCloskey Sep 4
House with phone to illustrate the Spotify lead generation idea.
Take a page from the streaming platform's Wrapped feature, Josh Ries writes. Instead of sending the typical CMA about what could happen, show your value with Neighborhood Sales Reviews
by Josh Ries Sep 4
man with empty pockets in front of a number background to convey lead-generation metrics
When you start tracking these 3 lead-generation metrics, Josh Ries writes, you set yourself up for top performance in any market cycle
by Josh Ries Sep 3
house with real estate pipeline
Josh Ries outlines the 5×3×90 Program, a $0 way to restart a quiet real estate pipeline
by Josh Ries Sep 2
A woman working on memorizing a script to represent canned real estate scripts.
Scripts feel canned and box you in, coach Darryl Davis writes. Dialogues give you a framework for conversations, while leaving room for your personality
by Darryl Davis Aug 27
A picture of scissors cutting through a ten-dollar bill to symbolize cutting your real estate marketing spend.
Create a leaner, more efficient real estate business without cutting into your lead generation
by Josh Ries Aug 26
Agents don't leave companies. They leave leaders: Now Streaming
Tune in to Inman Access as Verl Workman of Workman Success Systems helps you recruit and retain top-performing agents
by Inman Aug 15
What you can learn from a world-renowned wedding photographer
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
by Troy Palmquist Aug 12
TikTok is the most powerful lead gen tool you're probably not using
Rick Guerrero speaks with digital marketing expert Josh Ries about the impact and potential of TikTok for real estate marketing and lead generation
by Rick Guerrero Aug 11
7 end-of-summer marketing ideas to spark fall momentum
The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how
by Darryl Davis Aug 8
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6
real estate agent commissions rose
The real estate industry has a math problem with rising customer acquisition costs and declining client loyalty. Broker-owner Amy Stockberger looks at ways to reverse the trend
by Amy Stockberger Aug 5
8 things agents can do in August to boost productivity, commissions
August isn’t downtime — it’s decision time, coach Darryl Davis writes. Decide what you'll do now to set yourself up for success in the months ahead
by Darryl Davis Aug 1
Real estate text message scripts that help agents connect with clients
Initiate, don't wait, to build momentum in your business, Jimmy Burgess writes. Here he offers 5 texts to send and see results
by Jimmy Burgess Aug 1
Summer prospecting playbook: 3 ways to build momentum while everyone else hits pause
While colleagues are taking vacations, Amy Corr writes, you have the opportunity to lean in on lead generation and personal connections that pay dividends for years to come
by Amy Corr Jul 31