7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
Thanksgiving thank-you note templates
This is the time of year when you need to reach out to those who’ve contributed to your success. Here you’ll find reasons to write and templates to use so you’re never at a loss for what to say
by Christy Murdock Nov 14
Real (Estate) Talk: What to do if your real estate team is spooked by something other than Halloween
Opinion
How do you advocate for fair housing without alienating others in the business? Lee Davenport shares the paradigm shift that has informed her training
by Lee Davenport Oct 27
Halloween real estate marketing ideas-dog trick or treating
Don't be a basic witch this Halloween. Think outside the coffin with coach Darryl Davis and these fun marketing ideas that'll show everyone why your business is a scream
by Darryl Davis Oct 26
Are you geared up for a down market? 
Opinion
If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Here's how to weather a downturn and keep your business moving forward
by Bernice Ross Aug 3
3 real estate-centric grammar guidelines you need now
Real estate requires a ton of writing for marketing, communication and more. Here are some of the main issues you’ll encounter and how to expertly handle them
by Christy Murdock Jan 7
7 questions sellers will ask on listing appointments
Educating and empowering clients will lead sellers to being comfortable with making good decisions and hopefully generating some more inventory in this challenging market. Here are a few questions they'll most likely be asking you — and how to expertly answer them
by Cara Ameer Jan 3
$1M Zestimate on Santa Claus' home is spot on, according to agents
Santa’s charming rustic-modern cabin is now worth more than $1M according to Zillow’s Zestimate tool, a whopping 19% increase in value since the last holiday season
by Ben Verde Dec 25
Biggie Smalls' former Brooklyn apartment sells for $2M
The iconic rapper's former two-bedroom apartment, located in the Fort Greene neighborhood, closed on Dec. 14 for $2M, after listing 3 months earlier for $1.7M
by Ben Verde Dec 21
That '70s home: Colorful carpet lines every room of Ohio house
The home, listed for sale at an asking price of $325,000, has garnered attention for a previous owner's unusual decor choices
by Daniel Houston Dec 1
'7 Habits of Highly Effective People': Lessons for real estate
Here's how to harness the power of Stephen R. Covey's work and apply it to your real estate career
by Jimmy Burgess Nov 11
3 tips for luxury agents marketing listings on social media
Luxury Connect panelists say brand the house, get creative and have fun, and tease out your coming soons on Instagram 
by Dani Vanderboegh Oct 26
Dream home? Freddy Krueger's 'Nightmare on Elm Street' haunt hits market
The Los Angeles home, whose now-iconic facade was featured in the 1984 horror flick, is on the market through Halloween
by Daniel Houston Oct 21
5 ways to bring a stale listing back to life — without a price reduction
Listing not getting enough traction? Well, the good news is that there's a buyer out there for every home. Sometimes, all you need to do is freshen up the photography, copy and marketing. Here are a few tips to consider
by Santiago Arana Sep 28
4 tips for hooking buyers with your listing video
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
by David Parnes AND James Harris Sep 23