6 secrets to getting a real estate listing every day

6 secrets to getting a real estate listing every day

We all know that listings are essential to success. Increasing the number of listings you collect each month allows for more possibilities for your business, and it's the most direct way to improve your real estate productivity ......
By Rick Nayar | Wednesday, January 17, 2018
Get ‘Transported’ into real estate’s new VR home tours

Get ‘Transported’ into real estate’s new VR home tours

Transported is a platform for creating and sharing 3-D and virtual reality home tours ......
By Craig C. Rowe | Friday, January 5, 2018
What to expect when you’re Connecting: Breakfast

What to expect when you’re Connecting: Breakfast

Those of you who’ve been to Inman Connect New York know that a great breakfast will set you up for the day: it'll wake you up, energize you and give you the fuel you need to power through those informational morning sessions. ......
By Matthew Shadbolt | Thursday, December 28, 2017
4 examples of the best — and worst — marketing in 2017

4 examples of the best — and worst — marketing in 2017

There are those commercials you can’t help but tell your friends about because they make you chuckle every time, and there are those that become the the topic of negative conversation like the Kendall Jenner Pepsi commercial mishap, but we won’t ...
By Nicole Solari | Wednesday, December 27, 2017
Sequel will design and build your real estate website

Sequel will design and build your real estate website

Sequel is a website design and marketing platform for real estate agents. It's ideal for brokerages needing a new web presence, boutique firms wanting to stand out and dynamic agent teams ......
By Craig C. Rowe | Wednesday, December 20, 2017
Lock on computer Placester gets more secure

Placester gets more secure

Placester announced today their entire host of websites will be exponentially more secure with the addition of SSL technology ......
By Patrick Kearns | Thursday, December 14, 2017
Will a bitcoin buyer bite on this designer beachfront home?

Will a bitcoin buyer bite on this designer beachfront home?

They say a home will sell if the price is right. What if that price is (a volatile) 250 bitcoin? Realtors listing a luxury oceanfront home on the market for nine months in Clearwater Beach, Florida, are putting that question to the test. ......
By Gill South | Thursday, December 14, 2017
Nextdoor expands real estate arm into three new markets

Nextdoor expands real estate arm into three new markets

Community networking platform Nextdoor announced the expansion of its real estate arm into three new markets: Minneapolis-St. Paul, Minnesota; Washington, D.C.; and Tampa-Saint Petersburg, Florida. The company says it chose these three areas due to l...
By Marian McPherson | Monday, December 11, 2017
Why you should build your brand around your ideal client

Why you should build your brand around your ideal client

When you get braces, do you go to an orthodontist or a general dentist? When you need a hip replacement, do you go to an orthopedic surgeon or a general surgeon? You want someone who specializes in the service you need, right ......
By Cheryl Spangler | Tuesday, December 5, 2017
Capture and nurture leads with Placester’s integrated marketing platform Sponsor Post

Capture and nurture leads with Placester’s integrated marketing platform

The digital age has changed the way real estate agents attract new business. No longer is a sleek, mobile-friendly website tied to a powerful CRM a nice-to-have. These are now essential components of a modern agent’s arsenal, and the key to attract...
By Inman Content Studio | Monday, December 4, 2017
Imprev wants to make marketing simple for every agent

Imprev wants to make marketing simple for every agent

Imprev is a marketing services platform for listings, agents and brokerages that offers a single solution for an array of marketing needs ......
By Craig C. Rowe | Thursday, November 30, 2017
Coffee shop jokes about gentrification, ignites backlash

Coffee shop jokes about gentrification, ignites backlash

A trendy coffee shop in Five Points, one of Denver’s oldest neighborhoods, was roundly criticized for putting out signage that made light of gentrification ......
By Gill South | Monday, November 27, 2017
How to tailor your social media to millennial buyers

How to tailor your social media to millennial buyers

To you, social media may be an optional and annoying component of your overall real estate marketing strategy. But millennials turn to social media to date, shop, learn, communicate and now, buy real estate ......
By Sarah Layton | Monday, November 27, 2017
How to build a brand from the ground up

How to build a brand from the ground up

When Stacie Perrault Staub left her job as director of marketing at her old agency, she made the quick (and brilliant) decision to start her own brokerage. Motivated and determined to change the Denver real estate scene, Staub hit the ground running ...
By Inman | Friday, November 17, 2017
5 real estate marketing ideas cooked to Thanksgiving perfection

5 real estate marketing ideas cooked to Thanksgiving perfection

As competition for real estate agents continues to grow, the need for unique and high-quality marketing techniques is also on the rise. The holiday season is the perfect time for agents to incorporate a festive flare into their marketing strategy ......
By Sarah Layton | Thursday, November 16, 2017
Inman’s Marketing Intensive: A fully loaded booster shot for your 2018 strategy

Inman’s Marketing Intensive: A fully loaded booster shot for your 2018 strategy

Imagine charting a course through a landscape that's constantly changing and shifting around and beneath you. That's what it feels like sometimes to operate in the real estate industry -- there are so many new tools and business models in addition to...
By Inman | Wednesday, November 15, 2017
How to become a content marketing master

How to become a content marketing master

"It's one thing to be on Facebook or be snapchatting or or tweeting, but in 2017, it's more important than ever to have a content strategy because content tells the story of what it feels like to work with you," said social marketing pro Katie Lance ...
By Inman | Monday, November 13, 2017
4 tips to raise your real estate business’s online profile Sponsor Post

4 tips to raise your real estate business’s online profile

As a real estate professional, you know how important it is to get your name in front of prospective clients. With the modern digital world increasingly mobile, the opportunity to create real impact and grow your business is yours for the taking ......
By Krystal Miller | Monday, November 13, 2017