Airbnb challenged the commercial, along with ads that included a ‘desperate’ and ‘confused’ billboard near Airbnb’s headquarters in San Francisco
Unpack the latest platform shifts, viral trends and cultural cues — from direct-to-source buying to travel-driven storytelling and meme-powered marketing
Homeowners whose numbers were on the national do-not-call list reported telemarketing calls from Coldwell Banker agents. Class members are expected to get about $281 each
Improve your reach and land more leads with advice from Adam Morejon and Rick Guerrero on social media marketing that works
New Inman contributor and marketing strategist Alyssa Stalker offers great ideas for stepping up your spring content marketing and drawing in buyers and sellers
From TikTok uncertainty to Snapchat’s joy-driven ad strategy, Jessi Healey unpacks how platforms are reshaping visibility, engagement and emotional connection
Find out how Georgia Realtor Liza DiMarco's experience in multiple markets gives her an 'overwhelming' advantage when it comes to helping clients relocate
From reposts and Reel replies to shifting platform priorities, Jessi Healey breaks down how social media is evolving — and what it means for visibility, strategy and control
Approach partnerships by offering value through venue access, co-hosted or co-branded events, or creative collaborations that resonate with your shared audiences, Rainy Hake Austin writes
The campaign was launched in March at the firm's Global Forum and highlights diverse individuals with a focus on personality traits that reveal their unique needs in a home, Inman has learned
10 more multiple listing services have hired Barcelona’s Restb.ai to amp up the pace and sophistication of how listing data is populated, made compliant and broadcast to consumers
Broker Nick Schlekeway offers a simple-to-implement strategy for capturing and converting leads while nurturing relationships
A real estate professional's ability to turn one listing into multiple transactions is what helps good agents become great agents, Jimmy Burgess writes
According to luxury consultant Chris Pollinger, adaptation and evolution are key to creating marketing that works both now and for the long haul
Tech firm CoreLogic has announced a new name, Cotality. Leaders say the new moniker better reflects the company's mission to provide comprehensive data and tech support