5 big fat lies that’ll sabotage your real estate career

5 big fat lies that’ll sabotage your real estate career

As a real estate agent and business owner, you have undoubtedly lied to yourself at some point. Maybe it was about your work ethic or your ability. We all tell ourselves a lie here and there....
By Sarah Layton | Tuesday, Apr 17, 2018
Connect The Sessions: The ICSF Marketing Track

Connect The Sessions: The ICSF Marketing Track

How can you stay on the leading edge of real estate marketing without sacrificing time and energy that should realistically be spent with your clients? And what if you’re trying to handle marketing all on your own, without any support staff or agen...
By Inman | Tuesday, Apr 17, 2018
Petition calls for the repeal of NAR’s new logo

Petition calls for the repeal of NAR’s new logo

The National Association of Realtors’ move to change their logo after 45 years has drawn such ire on social media that a petition calling for its repeal has garnered over 800 signatures as of Wednesday....
By Patrick Kearns | Wednesday, Apr 11, 2018
5 secrets to building a successful brand in real estate Sponsor Post

5 secrets to building a successful brand in real estate

Marketing is core to what real estate agents do everyday, and something I’m intensely focused on as Compass’ chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and...
By Matt Spangler | Monday, Apr 2, 2018
4 ways to keep up with Facebook’s algorithm change

4 ways to keep up with Facebook’s algorithm change

When you crunch the numbers, your existing and potential clients spend literal years of their lives on Facebook. It’s an effective way to keep in touch with friends and family, follow the news and engage with the local community. It’s also an eff...
By Randy Char | Tuesday, Mar 27, 2018
4 tips for making your customer service unforgettable

4 tips for making your customer service unforgettable

The real estate industry is about building relationships with your customers and creating an experience that wins them over. You’re looking to exceed expectations and wow customers so that they can’t help but refer you to the next person in their...
By Kathleen Kuhn | Thursday, Mar 22, 2018
7 inside tips for working with millennial buyers

7 inside tips for working with millennial buyers

When people talk about millennials, it’s easy to picture older teenagers or young college students. Millennials have a reputation for being unsure about their place in the world and needing constant guidance, but as time goes on, this stereotype is...
By Kayla Matthews | Monday, Mar 19, 2018
New Alexa skill lets your clients ‘Talk To The House’

New Alexa skill lets your clients ‘Talk To The House’

Talk To The House is an Amazon Echo-based marketing tool for real estate agents that gives Alexa the skill to narrate home features and greet open house guests....
By Craig C. Rowe | Friday, Mar 16, 2018
Is your real estate brand in desperate need of a revamp?

Is your real estate brand in desperate need of a revamp?

As a real estate agent, you offer a plethora of unique services that your competition does not. You go above and beyond for each and every one of your clients. Yet your competitors are thriving, and you are just barely keeping your head above water....
By Laura Ure | Tuesday, Mar 13, 2018
TotalBrokerage might be the total package for running your office

TotalBrokerage might be the total package for running your office

TotalBrokerage is an enterprise software solution for brokers to manage all aspects of their real estate business. ...
By Craig C. Rowe | Monday, Mar 12, 2018
Purplebricks fined nearly $16,000 in Australia over misleading marketing

Purplebricks fined nearly $16,000 in Australia over misleading marketing

Purplebricks, the fast-growing flat-fee real estate brokerage that launched in the United States just over six months ago, is facing regulatory scrutiny over misleading advertising in Australia....
By Emma Hinchliffe | Friday, Mar 9, 2018
ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing

ICNY 18 Marketing: Using 3-D tours to create a lifetime client funnel after closing

"Real estate giants are now using 3-D tours for every property that they encounter, and they're not just using them for marketing," said Gabe Knox, vice president of strategic partnerships at InsideMaps, onstage at Inman Connect New York....
By Inman | Thursday, Mar 8, 2018
Houzz unveils new logo that looks like an ‘h’ and a house at once

Houzz unveils new logo that looks like an ‘h’ and a house at once

The logo for interior design and decorating platform Houzz has undergone a remodeling of its own....
By Veronika Bondarenko | Tuesday, Mar 6, 2018
CRM and website provider iHouseweb wants to be your everything

CRM and website provider iHouseweb wants to be your everything

iHouseweb is a website service provider and online marketing solution with SEO marketing and a CRM for real estate agents....
By Craig C. Rowe | Tuesday, Mar 6, 2018
7 steps for auditing your real estate team’s brand

7 steps for auditing your real estate team’s brand

Although you might think that auditing a brokerage brand is the most difficult, it's actually a team’s brand that provides the greatest challenge....
By Laura Ure | Thursday, Feb 15, 2018
Sally Forster Jones Group Beverly Hills high-flyer Sally Forster Jones and team join Compass

Beverly Hills high-flyer Sally Forster Jones and team join Compass

Her decision to bring her 25-person team over came because she felt Compass's tech and marketing were superior....
By Gill South | Thursday, Feb 8, 2018
5 ways new agents can prep for buying season

5 ways new agents can prep for buying season

As the busiest time of the year, the spring season is vitally important. Performing well can catapult a new real estate agent not just into a successful year but also into a successful career....
By Carrie Law | Monday, Feb 5, 2018
Why a ‘mini’ open house can attract more buyers

Why a ‘mini’ open house can attract more buyers

You don’t have to be a real estate agent very long to realize you’re not the only fish in the pond. In fact, according to the National Association of Realtors, there are an estimated 2 million active real estate licensees....
By Brandon Jones | Wednesday, Jan 31, 2018