Ryan Reynolds creates Zillow ad inspired by hit show 'Bluey'
The season finale of hit show, 'Bluey,' focused on the heart-wrenching decision to move to a new home. Now, Zillow is using the cartoon to help children feel excited about their real-life moves
by Marian McPherson Apr 26
Be everywhere with Adwerx's latest digital advertising solution
Adwerx's new product give customers the ability to showcase their brands on alternative public digital displays such as retail map kiosks, bus stop screens and digital billboards
by Craig C. Rowe Apr 23
7 strategies to turn today’s bad economic news into more deals
Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies
by Bernice Ross Apr 19
Realtor.com campaign makes pitch for buyer representation
The campaign will roll out across print and digital media and comes against the backdrop of commission disruption and intense competition among portals
by Jim Dalrymple II Apr 18
Zillow launches 'Home Just Got Real' ad campaign
The new advertising campaign highlights the struggles homebuyers face while trying to find the perfect home. The ads will run throughout the 2nd and 3rd quarters of the year
by Marian McPherson Apr 16
Ditch generic marketing: Convey your value with storytelling
Opinion
Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you've helped your clients
by Teresa Boardman Apr 15
3 advantages of tailoring your marketing strategy to niche buyers
When you think about who you’re speaking to and what they want to hear, The Agency's Rainy Hake Austin writes, you’ll be rewarded with a full pipeline, satisfied customers and great ROI
by Rainy Hake Austin Apr 11
Why agents should talk about HELOCs this spring
Broker Julie Busby shares tips for making messages around HELOCs and real estate investing a centerpiece of your springtime content marketing efforts
by Julie Busby Apr 5
A man is the face of SERHANT., but the firm is powered by women
You probably know Ryan Serhant and Josh Team pretty well, but how about the firm's female leaders who are helping to drive it to success? Here's an introduction
by Lillian Dickerson Mar 25
Outdo the competition with this ultimate SEO guide
In the first of her 2-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization
by Marci James Mar 22
Protect yourself from a TikTok ban: Diversify your social media
Opinion
Diversifying your social media is essential amid TikTok's uncertain future. Jessi Healey explains how to expand and safeguard your online presence
by Jessi Healey Mar 15
TikTok's viral orange trend can enhance your brand's 'a peel'
Are you willing to 'peel the orange' for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers
by Rachael Hite Mar 14
The must-have marketing tools readers can't live without: Pulse
Last week, we asked: What marketing tools and strategies are on your list for 2024? Here are the must-haves according to our readers
by Inman Mar 12
8 secrets to creating a truly impactful personal brand
Personal branding is more than just self-promotion, luxury consultant Chris Pollinger writes. It's about making a real difference in people's lives and inspiring them to live better
by Chris Pollinger Mar 12
door knocking, lead generation, prospecting
Coach Darryl Davis' advice for spring? Get creative with your ideas, get courageous with your prospecting and be consistent in your approach to building and branding
by Darryl Davis Mar 11