17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
11 innovative QR code strategies for real estate marketing
Jimmy Burgess shares how you can leverage QR codes to capture more leads, drive traffic and grow your business
by Jimmy Burgess Oct 20
David Marine on AI, storytelling and being 'dunked' by Shaq at Gen Blue
The Coldwell Banker CMO discussed with Inman highlights from the company's Gen Blue event this year, which included a highly unscripted interview with NBA giant Shaquille O'Neal
by Lillian Dickerson Oct 19
Glennda Baker and her 'Diamond Squad' head to Coldwell Banker
The Atlanta-based broker is leaving Ansley Real Estate with Christie’s International and taking her team, known as 'The Diamond Squad,' along with her to Coldwell Banker Realty, Inman has learned
by Marian McPherson Oct 12
How to find (and harness) your distinct marketing voice
Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients, writes The Agency's President Rainy Hake Austin
by Rainy Hake Austin Oct 12
Performance marketing for real estate: What you should know
It's not just how your marketing looks, it's how it performs. According to broker-owner Eric Bramlett, in performance marketing, results reign supreme
by Eric Bramlett Oct 5
5 steps to growing a business with video content
Content creation requires a plan for refining and distributing it. Broker Troy Palmquist talks with San Francisco Realtor Brooks Landry about his content strategy
by Troy Palmquist Oct 4
5 fresh, must-try ChatGPT strategies for next-level results
Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal discuss how to use ChatGPT to the fullest
by Jimmy Burgess Sep 28
5 reasons agents should embrace a back-to-school mentality
The real estate market is always changing, so it's up to you to stay smart, educated and informed so that you can help your clients, author and coach Darryl Davis writes
by Darryl Davis Sep 28
Here's how you're marketing your business this fall: Pulse
The current market makes it tough to know how to create and communicate effective messaging, so we asked about your plans for fall
by Inman Sep 27
Don't hang up (yet)! What you can learn from cringey spam calls
While you probably don't want to listen to those spammy sales calls, they can teach you something about what to do, and what not to do, when communicating with clients and leads
by Jonathan Pressman Sep 26
10 myths new real estate agents still believe (but shouldn't)
Opinion
As a new agent, it can be hard to separate fact from fiction. Find out what's no longer true so that you can chart a sure course for your career
by Darryl Davis Sep 23
Plunk to punch up marketing for Union Street Media, Realforce
Data-backed marketing assets and tactics are designed to help brokerages gain credibility with a thinning crowd of buyers and sellers
by Craig C. Rowe Sep 21
Compass adds new AI marketing tool to its tech platform
The new tool comes during a year of heightened interest in artificial intelligence. It'll help agents write listing descriptions, craft social media posts and more
by Jim Dalrymple II Sep 15
9 lessons most other agents are learning the hard way
While others are learning from their mistakes in today's market, you don't have to. Find out what you should be doing right now to boost your real estate business
by Jimmy Burgess Sep 14