No more blame game! 5 steps for handling confrontation in real estate
Opinion
Most real estate conflicts can be solved fairly quickly if all parties are honest about their own involvement. But you'll never get anywhere if you play the blame game
by Ryan Zomorodi Feb 8
Revaluate's 'data detox' service invigorates your CRM
Revaluate announced a new database cleanup service for any and all agents who need a more accurate CRM to execute marketing initiatives
by Craig C. Rowe Feb 1
Berkshire Hathaway HomeServices unveils updated branding
Company refreshes brand identity for main franchise and luxury brands ahead of its 10-year anniversary. The new look will roll out through a phased approach starting this week
by Taylor Anderson Feb 1
3 steps to getting comfortable on camera — and winning clients
Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday
by Daniel Houston Jan 25
Authentic marketing helped launch the careers of these 3 agents
Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at ICNY on Wednesday
by Lillian Dickerson Jan 25
Opendoor explores the possibilities of a move in new ad campaign
The campaign dubbed 'This is a Door' pays tribute to the unexpected possibilities that go along with turning a new chapter in life, such as weddings, having babies and adopting new pets
by Ben Verde Jan 19
23 video content ideas every agent should be making right now
Whether you're aiming to elevate your video content or shooting your first one, these ideas will help you reach more prospects, establish you as a local authority and spark your creativity
by Jimmy Burgess Jan 19
RE/MAX launches ad campaign highlighting the agent's value
With the tagline, 'The right agent can lead the way,' the campaign includes broadcast spots and digital assets that show RE/MAX agents are equipped to help consumers through any market
by Lillian Dickerson Jan 17
What you can do to support and empower women in 2023
It's a new year, but women agents still face decades-old challenges. Make these strategic moves to elevate your career and support women in the housing industry
by Amie Quirarte Jan 14
Inman unveils inaugural 2023 Power Players awards
With its inaugural Power Players list, Inman recognized more than 120 industry leaders for their influence and ingenuity as it kicks off a year of expanded awards
by Inman Jan 12
What agents want in team culture (Hint: It's not Top Golf and Taco Tuesdays)
Opinion
Agents are not looking for the 'fun and feel-good stuff' — they are looking for results in their businesses. It's up to you as a team leader to keep your culture current and project it to the world
by Adam Hergenrother Jan 12
It's time to take millennial homebuyers seriously. Here's how to win them over
Millennials are a powerful force in the real estate industry, but they're not your grandparents’ generation. They won't be swayed by the same types of sales tactics
by Luke Babich Jan 12
Hate door-knocking? 4 alternatives for reaching new clients
As a real estate agent, your relationships are everything. Put your best foot forward this year as you forge new connections and boost your business in the process
by James Harris AND David Parnes Jan 9
7 must-do tasks to prep your listing for the market  
Preparing a listing to bring to the market is where you can set your service apart. Proper planning during the pre-listing period is essential for a successful sale process
by Laura Stace Jan 9
Reach out and touch base with a 2023 email marketing plan
'We're advising our customers to lean into this market condition, extend their leadership into the void' - Happy Grasshopper CEO, Dan Stewart
by Craig C. Rowe Jan 5