A picture of scissors cutting through a ten-dollar bill to symbolize cutting your real estate marketing spend.
Create a leaner, more efficient real estate business without cutting into your lead generation
by Josh Ries Aug 26
Two agents, one shy and one open, communicating agent value representing how to protect your commission.
Underselling yourself is a luxury you can’t afford in this tough market, coach Darryl Davis writes. Here are the strategies you need to prove your worth (and protect your commission)
by Darryl Davis Aug 21
A listing with a for-sale sign and snow flakes falling to represent a listing that has gone cold or that isn't selling.
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
by Bernice Ross Aug 20
Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
by Jessi Healey Aug 18
7 ways to get back up again when this market knocks you down
Pick yourself up, dust yourself off, and get your head back in the game with these strategies from coach Darryl Davis
by Darryl Davis Aug 15
New course gives agents cutting-edge consumer, design trends data
Better Homes and Gardens Real Estate teams up with BHG magazine to create an accreditation course to help agents leverage exclusive, cutting-edge consumer behavior and home design trends
by Marian McPherson Aug 14
How real estate pros can thrive beyond the MLS in the AI era
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
by Molly McKinley Aug 14
Keller Williams hires former AT&T, Southwest exec as new CMO
Sandra Howard has more than 20 years of award-winning marketing and advertising experience with some of the globe's largest brands, including AT&T, Southwest and Burger King
by Marian McPherson Aug 13
A home in front of an Instagram background to symbolize Instagram for real estate agents.
After amplifying Rocket's Super Bowl ad with a social campaign that generated 247 million views, Viral Nation is now tasked with helping the mortgage giant showcase real client stories
by Matt Carter Aug 12
If you had 5 minutes with real estate's most seasoned veterans, here's what you'd ask: Pulse
We're bringing you advice from some of the industry's most exciting thought leaders, so we asked you to supply the questions
by Inman Aug 12
What you can learn from a world-renowned wedding photographer
Troy Palmquist talks with photographer Chris J. Evans about branding, referrals, relationship building and entrepreneurship
by Troy Palmquist Aug 12
Instagram’s 3 new updates get personal. Too close for comfort?
Instagram’s latest features may know you too well, and that could change how your content is seen (and shared) by your friends and target audience, digital marketer Jessi Healey writes
by Jessi Healey Aug 11
7 tips for building a side hustle that supports your real estate business
When done right, a side gig can strengthen your career with new income streams, increased visibility and connections that compound over time, broker Cassie Walker Johnson writes
7 end-of-summer marketing ideas to spark fall momentum
The end of summer can be one of the best times to reignite your marketing and reconnect with your community. Coach Darryl Davis shows you how
by Darryl Davis Aug 8
3 social media lead gen lessons from the Trump vs. Powell drama
Capture attention and build relationships by helping your clients navigate the implications of headline-grabbing topics, Josh Ries writes
by Josh Ries Aug 6