If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
A practical framework for agents navigating platform uncertainty
From the places that will be most in demand to the platforms you need to focus on, these statistics will help you optimize your marketing strategy
The targeted marketing company's largest real estate campaign was just over 53,000 pieces, but it found 3 out of 4 mailings were 500 or fewer pieces, with 70% stamping campaigns below 750
Megan Maynard, who served as Compass's marketing director for Colorado, Missouri and Utah, has joined LIV Sotheby's International Realty in Colorado as senior vice president of marketing
Emiliano Delucia and Abby Powell will help lead the startup less than a year after it achieved unicorn status. The company said it employs 584 people
Opinion
You have to be committed and consistent for it to work and that means becoming a know-it-all before you even start marketing. Here’s what you should know before choosing a geo farm
Harnessing the power of your CRM, leveraging existing inventory with fresh marketing materials and campaign strategies, and volunteering — here are the tactics that'll help you meet your end-of-year goals and start 2022 on the right note
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
Even before the pandemic forced everyone to digitally transform, we as an industry had committed to a marketing strategy that was customer- and content-centered. Here's how we've leveraged technology in a way that's most beneficial to potential tenants
Usually, when a home isn't selling, it boils down to 3 main reasons. The good news? Once you identify what's wrong and fix it, you'll be well on your way to achieving your goals
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
The new director of creative and marketing strategy Alicia Bailey will be responsible for maintaining consistent branding and messaging
Head to Inman Connect to learn from the most creative real estate marketers
Canada’s David Smith shares his secrets to winning listings