It's OK to spy on your real estate competitors, Josh Ries writes, not to copy what they do, but to understand how to differentiate your message
CoStar Group has filed an opposition letter in response to Zillow signaling its forthcoming filing of a motion to dismiss in a lawsuit over CoStar-copyrighted images
‘Others are all doing the same thing, so I’m doing something different,' said Babs De Lay, a top Utah broker who recently grew a large following on social media
Costar, parent company of Homes.com, says Zillow is displaying thousands of images that are CoStar property — an act described in the complaint as 'willful, mass infringement'
The refreshed campaign features a 'Move Meter Match-Up' extension that will encourage NFL game viewers on streaming services to compare cities of different teams from a real estate angle
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents
Brands can create their own multi-channel approach to reach their target audience
EXp managing broker Craig Schaid posted an ad offering to sell homes for residents upset with the election of Montgomery’s first black mayor
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Email marketing is dead. Long live email marketing!
Opinion
Spread your bets by strategically using multiple social media channels to broaden your marketing reach
Real estate giant taps into new revenue stream, prompts agent concerns about what comes next
Borrell Associates: Fewer dollars, but a rising share is spent online
'Agents are bidding costs up but don't understand what they're buying'