Does your advertising paint a true picture?
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
by Teresa Boardman Jun 17
Ylopo announces new video marketing product DyVA at ICNY
After a year that saw revenue more than double, digital marketing company Ylopo announces the launch of DyVa to automate video creation and advertising for agents
by Craig C. Rowe Jan 29
Person pointing to a destination on a roadmap
Brands can create their own multi-channel approach to reach their target audience
by Lauren Walker Oct 28
EXp Realty agent axed over offensive mayoral election ad
EXp managing broker Craig Schaid posted an ad offering to sell homes for residents upset with the election of Montgomery’s first black mayor
by Marian McPherson Oct 11
Zillow quietly charging big builders for listing exposure
Real estate giant taps into new revenue stream, prompts agent concerns about what comes next
by Andrea V. Brambila Mar 20
A young man working on a tablet with a smartphone and cup of coffee next to him
Borrell Associates: Fewer dollars, but a rising share is spent online
by Andrea V. Brambila Oct 24
Rays of sun breaking through a cloud
'Agents are bidding costs up but don't understand what they're buying'
by Teke Wiggin Jul 20
The power of paid search in 2016
Instant traffic and an unprecedented audience
by Candi Looney Apr 7
6 ingredients to snag online leads and turn them into clients
Chris Smith: Automated contact, timely emails, Facebook ads and landing pages are key
by Teke Wiggin Sep 4
Why the $12 billion real estate ad market is ripe for disruption
Without performance-based marketing, agents are throwing good money after bad
by Will Caldwell Oct 6
HouseLogic infographics deemed 'best real estate social media campaign'
Web Marketing Association says home improvement advice shared on Facebook, Pinterest
by Inman Apr 8
Real estate listings in print: Death of smaller, local newspapers creates dilemma for brokers
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
by Mark Stansbury Dec 3
NAR CEO Dale Stinton: 'Our consumer website is realtor.com'
Trade group's consumer advertising no longer focused on HouseLogic