Real estate giant taps into new revenue stream, prompts agent concerns about what comes next
Borrell Associates: Fewer dollars, but a rising share is spent online
'Agents are bidding costs up but don't understand what they're buying'
Chris Smith: Automated contact, timely emails, Facebook ads and landing pages are key
Web Marketing Association says home improvement advice shared on Facebook, Pinterest
Today's consumers more likely to be searching 'above the scroll' than 'above the fold'
Trade group's consumer advertising no longer focused on HouseLogic
Conclusions of report by 'short-seller's research firm' called into question
Single-office brokerages less likely to get leads from company website, social media
Realtor.com operator plans to spend more on sales and marketing
Ads to air on TV, the Web, radio and print in the state