A picture of contributor Jimmy Burgess in front of a board of marketing to symbolize effective real estate marketing campaigns.
According to Jimmy Burgess, great marketing isn't about doing more. It's about doing the right things consistently and intentionally
by Jimmy Burgess Sep 26
Job loss in real estate: A man carries a box of his belongings after being fired, symbolizing the risks agents face when personal opinions on social media.
Opinion
Trainer Rachael Hite says real estate agents must focus their digital presence on real estate, rather than their personal opinions
by Rachael Hite Sep 25
Barron and Tessa Hilton
The couple, members of the Hilton family hotel empire, are breaking off on their own at Compass, where they will grow a team between LA and Palm Beach, with plans for further expansion
by Lillian Dickerson Sep 25
In an uncertain market, Inman Connect New York offers solutions
Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter
by Inman Sep 25
Does the Compass-Anywhere deal set the stage for a private listings culture clash?
As the debate over private listings and the Clear Cooperation Policy raged on, Anywhere leaders charted a distinctly central path. Here's how that could change under a Compass banner
by Taylor Anderson Sep 25
A woman standing in front of a wall of tv screens to illustrate how to multiply your output when you learn how to repurpose real estate content with AI.
Instead of trying to do everything yourself, Josh Ries writes, leverage the power of AI to help you repurpose and rethink your content marketing
by Josh Ries Sep 23
Illustration of U.S. and China flags with a handshake in front, the TikTok logo centered, a doge meme image in the background and a bar chart rising on the right, symbolizing the TikTok Oracle deal, meme culture and shifting social media metrics.
The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
by Jessi Healey Sep 21
An image of hands on a laptop keyboard with a digital overlay to represent AI for brokerage operations.
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
by Lauren Henss Sep 18
Mauricio Umansky
The right structure, talent and mindset can move you from plateau to peak performance
by Mauricio Umansky Sep 17
A for-sale yard sign with Howard Hanna's new logo in front of a residential home
The Pennsylvania-headquartered family brokerage is moving into the future with a sleek new design that reflects its commitment to luxury service, Inman has learned
by Lillian Dickerson Sep 16
An agent showing a home to clients to represent how to survive your first year in real estate.
Your first year as a real estate agent can be messy, Martha Melendez writes, but it forges the kind of grit that no class or seminar ever could
by Martha Melendez Sep 16
Want to own your market online? How a top eXp team leader nabbed a coveted city domain name
Justin Havre's average ranking for over 3K keywords in the marketplace is No. 2. His SEO obsession led to building a top global team and owning 2 local portals. Listen to his story
AI tools for productivity
Optimize your online footprint for how AI recognizes and recommends professionals
by Jimmy Burgess Sep 14
Screenshots of Marie Lee's posts on Instagram
When Marie Lee started out as an agent, she had a small sphere and not much to build a business on. But she used social media to show that she was busy — even if she had to fudge the details
by Lillian Dickerson Sep 12
A professional woman standing in front of an open door outline in front of a vast land of opportunity to represent unconventional open house strategies that open up new doors for real estate agents.
Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end
by Josh Ries Sep 12