Special Report: Is social media worth the time investment?

There is room for improvement when it comes to agents and their social media activity
Published on May 27, 2016 | Updated on Dec 13, 2016
  • Agents are, at times, damaging the reputation of the real estate industry with their haphazard and sometimes alienating social media activity.
  • More than 35 percent of brokerages are not supporting their agents with their social media strategy.
  • Agents are criticized for being boastful, too personal, too impersonal and for posting too many listings on social media.
  • Facebook is the most important social media platform for real estate professionals followed by YouTube, LinkedIn and Instagram.

Real estate agents are all over social media, and they’re experiencing varying degrees of success. Some are killing it on Instagram while others struggle to make sense of Snapchat. Inman surveyed readers to better understand how real estate agents and their brokerages are using social media, the pitfalls and the perks. Here’s what we found ...