Real estate agents are all over social media, and they’re experiencing varying degrees of success. Some are killing it on Instagram while others struggle to make sense of Snapchat. Inman surveyed readers to better understand how real estate agents and their brokerages are using social media, the pitfalls and the perks. Here’s what we found ...
- Agents are, at times, damaging the reputation of the real estate industry with their haphazard and sometimes alienating social media activity.
- More than 35 percent of brokerages are not supporting their agents with their social media strategy.
- Agents are criticized for being boastful, too personal, too impersonal and for posting too many listings on social media.
- Facebook is the most important social media platform for real estate professionals followed by YouTube, LinkedIn and Instagram.