Opinion

Mega-team leader Carl Medford illuminates the top 11 issues that he believes will be affecting real estate in the future

The shuttering of Zillow Offers is a good lesson in reinvention for all agents. As consumer expectations change, agents need to adapt and add value to stay ahead of the competition

Whether its for agents or consumers (agents often are the customers), major real estate players are finding ways to reduce industry fragmentation by becoming the entire source of the transaction. Baird & Warner is simply applying the model to its agents as customers

The best thing you can do is believe in your strengths as an indie broker and get rid of the perception that you cannot compete with franchise brokers

In today's increasingly online world, how do you capture your audience's attention, improve your traffic and share your authentic message? The rules of marketing are always changing; here's what you need to know going into 2022

There's a free version of REVideos, which should offer most users plenty of what they need. Or you can make in-app purchases per video to have your images automatically edited, to add more calls to action and a follow-up form

People crave connection, and they want to know you care. Put your arms around your 250 closest contacts, and make meaningful connections with people who genuinely want to recommend you

The application uses machine learning and predictive analytics to determine a number of things about the agents in your market, and elsewhere, namely when they're looking to make a move from their current brokerage — or out of yours

Why does so much real estate marketing sound the same? It's simple: commoditization. If you want to stand out from the crowd, you have to speak to the relationship with each consumer and their community — here's how

What President Biden’s infrastructure bill didn't address is affordable housing. 'Housing is a necessity,' says broker-owner Teresa Boardman. Here's why she says we all need to start treating it accordingly

Seasonality and the Zillow exit will certainly impact this, but for the time being, iBuyers are at an all-time high, with Opendoor leading the pack

If proclaiming your services as free is the best way for you to get business, you might be in the wrong business

From need-to-know statistics to predictions about the future, Bernice Ross recounts the most important takeaways from NAR's Realtors Conference & Expo. Here's what you need to know

The team at HomeSmart makes it a priority to stay on top of what the HomeSnaps and Zillows of the world are up to, as should any savvy proptech team trying to know what consumers are looking for