From mindset to marketing: How to reach and convert leads
From marketing tips to advice on exercising your mindset muscle, last week's Connect Now was chock-full of useful information all agents need to hear. Here's a list of the most important takeaways
by Bernice Ross Sep 23
Pulse: What's one marketing tip you'd give to all agents?
This week, we want to know the one marketing tip you swear by. How has it worked for you in the past, and why do you think it had an impact on your business?
by Inman Sep 23
How to help sellers achieve 'sky-high ROI'
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
by Kris Lindahl Sep 23
Dear Marketing Mastermind: How can I become a neighborhood expert?
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
by Christy Murdock Sep 23
30% of agents plan to decrease ad spend on Zillow, realtor.com
Curaytor co-founders say agents are starting to realize they 'do not need a middleman' and can go directly to consumers
by Andrea V. Brambila Sep 22
'The Color of Law:' Author Richard Rothstein on housing segregation
Katie Lance interviews the author of influential book 'The Color of Law' to discuss the history of public housing policy, its effect on the ongoing racial discrimination and what we can do now
by Katie Lance Sep 22
Mobile-home parks are a sound investment, especially during a pandemic
Mobile-home parks have long been touted as a recession-proof sector of real estate, and investors say they continue to be a wise choice during the nation's current economic turmoil
by Lillian Dickerson Sep 22
Pulse: What's working for readers on social media
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
by Inman Sep 22
Struggling with video? 4 tips for improving your hustle
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
by Kendall E. Bonner Sep 22
How women in real estate can carry on RBG’s legacy
Opinion
Reflecting upon Supreme Court Justice Ruth Bader Ginsburg's accomplishments, Realtor Lynn Wheeler was inspired to share her thoughts about being a woman in leadership
by Lynn Wheeler Sep 21
Should agents be forced to disclose referral fees to consumers?
A new analysis by the Consumer Federation of America determined that 51% of consumers believe referral fees are unfair if they aren't disclosed
by Patrick Kearns Sep 21
5 tips for consistent branding
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
by Lillian Dickerson Sep 21
Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21