Lesson Learned: Honesty is everything
Find out why The Agency’s Tracy McLaughlin believes that honesty is not just the best policy — it’s the only policy for real estate agents
by Christy Murdock Sep 23
Expectations vs. reality — don't set yourself up for failure
Opinion
You will save everyone's time if you establish realistic expectations and follow through with your plans
by Jeff Martel Sep 23
How to target market luxury clients on LinkedIn
Opinion
Here's how to rub elbows with luxury players on the social network for professionals
by Italina Kirknis Sep 23
Are open houses worth it? How to ensure they’re not time-wasters
Opinion
If you plan properly and are strategic with your marketing, you’re more likely to land great offers that will lead to a sale
by John Giffen Sep 22
Don't be a 'yes agent'
Opinion
A 'yes agent' agrees with everything the seller says, offers up compliments and ignores anything that causes the seller angst, like data that conflicts with the seller’s opinion of price
by Hank Miller Sep 20
Agent behind Playboy mansion sale doesn't fear a recession
Gary Gold talked to Inman about how to 'coach' high-end clients, how luxury real estate will always rely on agents and how real estate pros can better work with luxury clients
by Jim Dalrymple II Sep 20
With Airbnb IPO, Realtors poised to become big shareholders
Real estate agents could comprise a disproportionately large stake, particularly if Airbnb offers equity to hosts
by Teke Wiggin Sep 20
Nextdoor tries to curb incivility with 'Kindness Reminders'
Feature that prompts social network users to reconsider posting potentially offensive comments grew out of effort to combat racial profiling
by Teke Wiggin Sep 20
The Real Word: Are you ready to get out of real estate?
Opinion
Plus, Offerpad's new program that aims to get buyers in a new house in 24 hours
by Byron Lazine Sep 20
Afraid to have the selling options talk with sellers? Try Homebot
Opinion
2018 winner of Realogy's FWD Innovation Summit announced a feature to compare iBuyer deals to the open market. But Homebot's mission remains agent-focused
by Craig C. Rowe Sep 20
Inman News quiz: Think you're on top of the week's biggest stories?
The real estate industry threw some curveballs. Take Inman's real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week
by Inman Sep 20
Talkin' 'bout my generation: How to market to your client's stage in life
Everyone talks about marketing to millennials, but each generation has its own concerns. Find out what messaging works and how to make connections that each generation will respond to
by Christy Murdock Sep 20
Baird & Warner partners with Buyside to display buyer data
Website integration with Buyside lets Baird & Warner serve up detailed buyer stats to potentially reel in more listings
by Teke Wiggin Sep 19
Inman Golden I Club finalists: Best city sale
The best city sale category highlights notable transactions in the past year. Winners will be announced at Luxury Connect, Oct. 16-17 in Beverly Hills
by Inman Sep 19