real estate email templates for lead generation
These are cued up and ready to go to work for you right now
by Jimmy Burgess Oct 5
steering wheel
Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health
An image of a hand holding a phone with apps in the ether behind it to represent a viral real estate post.
Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients
by Alyssa Jones Oct 4
Man attacks real estate agent at vacant property outside LA
On Thursday night, police in Banning, California, responded to a report of an assault with a deadly weapon. A suspect was identified and booked in Smith Correctional Facility by Friday
The 4 types of listing appointments you must have: Now Streaming
Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types
by Inman Oct 3
Lingering questions, NAR opinion, new lawsuit: Inman Top 5
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
by Dani Vanderboegh Oct 3
Massachusetts broker arrested, accused of embezzling $11.6M
Former Success! Real Estate broker-owner Stephen D. Webster has been indicted for allegedly embezzling $11.6M. Nearly $500K was in unpaid commissions to agents
by Marian McPherson Oct 3
Jason Oppenheim
The Oppenheim Group owner shared thoughts on the state of the market, the Compass-Anywhere merger, and the upcoming seasons of 'Selling Sunset' and 'Selling the OC'
A tsunami hitting a marina and boat to symbolize real estate consolidation 2025.
Opinion
From Compass’s horizontal acquisitions to Rocket’s vertical integration, Troy Palmquist looks at what’s driving M&A — and who might be next
by Troy Palmquist Oct 3
An image of a robot looking at a huge wall made up of smaller screens to signify the death of traditional seo.
SEO is changing rapidly, and most agents are not prepared, Jeff Bernheisel writes. Get your SEO strategy out of the early 2000s and into 2025 with this agent’s pivot to purchase strategy
by Jeff Bernheisel Oct 2
Forget private marketplaces. Colorado brokers launch full-transparency offensive
Inman has learned that RE/MAX Alliance, RE/MAX Professionals, RE/MAX of Cherry Creek and West + Main Homes are partnering with listing and offer negotiation marketplace Final Offer
by Craig C. Rowe Oct 2
7 AI tips for real estate agents from a tech insider
In this episode of Corr Values, Amy Corr sits down with Lantern CEO Jim Olson to find out how real estate agents can harness the power of artificial intelligence
by Amy Corr Oct 2
Here's where prices are (likely) headed in your market
Zillow expects a chill on prices to spread through markets across the country over the next year, with pockets of strong price growth in the red-hot Midwest and Northeast
by Taylor Anderson Oct 2
Person cutting piece of wood in half with axe
Reports released on Thursday by Redfin and Realtor.com show that homesellers are increasingly motivated to sell, especially in lower price ranges and on single-family homes
What does Compass' last big acquisition say about Anywhere?
Compass just announced plans to buy rival Anywhere. But Compass also has a long track record of buying brokerages — and the most recent deal may offer hints about the future
by Taylor Anderson Oct 2
woman getting facial as a symbol of real estate agent self care
Loving real estate doesn’t mean giving it everything, Martha Melendez writes. Flexibility is only freedom if you protect your own boundaries
by Martha Melendez Oct 1