Online reviews are key to building credibility with potential customers, Jimmy Burgess writes. Don't know where to start? Here are strategies to get your clients to sing your praises
Opinion
Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and also reduces the anxiety many agents have about creating listing videos
Titled 'Live Your Luxury,' the campaign showcases the 'simple, yet personal luxuries' that come with owning a home by highlighting everyday moments that serve as little treasures
COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward
IGuide's newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing
The real estate giant keeps building on its position as the lone national franchisor in the mortgage broker channel
Rocket Cos., the parent company of the nation's biggest mortgage lender, plans to get into the iBuyer and real estate brokerage business through its Rocket Homes subsidiary
Landing pages are critical to the success of digital outreach for new leads because they help agents move online prospects deeper into the sales funnel by fulfilling promises made in display ads and responsive text messages
'Until now, this type of display advertising was not available in the real estate industry,' Carlson said
NEW sessions were just added for Inman Connect Las Vegas. Reserve your spot now to get in on all the action
Networking group allegedly provided video marketing, bus caravans to promote listings
Opinion
From online profiles to laser-sharp listing pages, Agent Engine is dedicated to refined visuals and empowering the digital age of real estate
Opinion
When you try to be 'everything,' you make it almost impossible for prospective clients to see your value. And if they don't see your value, they will seek out an agent who can present clear value
But dwindling profit margins on shrinking mortgage refinancings take a deep bite out of Q2 earnings
August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here's how
It's important to maintain connections because your business often depends on the quality of those relationships. But here's why you shouldn't neglect strangers and acquaintances