Real Estate Marketing Ideas & Strategies
Opinion
In real estate, transparency should matter. However, there's a lot of self-promotional marketing in the industry that falls firmly in the gray areas between truth and fiction
Opinion
A 'MailChimp' for text marketing, VoxDirect is a mobile app for both major operating systems, helping agents schedule and leverage text messaging for lead capture and nurture
Helping power the new service is technology ActivePipe acquired in its purchase of HomePrezzo in 2020
Real estate is an industry based on facial recognition. When you ask people, 'Who sold your home?' they almost always answer with their agent’s name — not the brokerage name
Opinion
Innovation happens in small spaces. Most agents don't realize that as they become more and more entrenched in their CRM, their tech is becoming ripe for acquisition
Guest House offers homesellers high-touch home staging services that include a interior designer working directly with a number of national and local home furnishing retailers
Generate promising leads by building relationships through video on TikTok. Atlanta Realtor Glennda Baker shows you how
Opinion
Agent on Duty is an app for finding homes and agents, and has some big names to compete against. It could carve out a niche for mid-market and bilingual agents with its support for 8 languages
Despite all its growth, Clubhouse is still a young app. If you manage to become the go-to destination for discussions about your location or relevant topic, you will likely remain on top for as long as the app is in active use
Find out when the industry will turn the corner and how agents can help their clients get through it
Teams are increasingly taking over the real estate industry, redefining what it means to be an agent, a brokerage and a housing professional
Come for the content, stay for the fun!
Not only will a polished elevator pitch allow you to quickly and effectively communicate your unique value proposition, but it can also expand and elevate your business
Top producers share some of the same basic habits, here's 7 you can use to grow your business
Inventory can be found anywhere — real estate agents just have to get creative and put a little legwork into unearthing it
It’s where the best and brightest will be this fall
'Our industry continues to grapple with an overabundance of online leads,' Chime's Vice President of Sales Mike McGowan said