The industry’s best SRES professionals weigh in on the challenges — and rewards — of working with this often overlooked demographic
Opinion
Developed by a former high-producing Vancouver agent, the application centers on social video but can tackle much more
Can’t make it live? Don’t worry, your ticket includes replays.
Although grounded in experience, knowledge and skill, a reputation as an authority can only come through objective, outside validation. Here are a few basic ways agents can position themselves as authority figures in their markets
Statistics show that this old-school marketing strategy is coming back in a big way. Find out why — and how to implement it — from 2 of the industry’s biggest names
Opinion
A powerful tool for developers and new construction sales teams, Imerza is taking property rendering and real estate data visualizations to the top floor
The brokerage is launching a new ad campaign starting on Wednesday with the help of its celebrity agents like Fredrik Eklund, The Altman Brothers and Tracy Tutor
Opinion
Tools such as Instagram Reels, TikTok and YouTube Shorts are becoming invaluable to real estate agents — especially because they're free. With a few of these best practices, you can ramp up your views and grow your well-deserved audience through short-form videos
Professional photographs are great, but sometimes, there's the issue of budget and time. Luckily, you can still take superb headshots right in your own home. Here's how
Agents Sue Pinky Benson and Liz Vaynerchuk-Novello offer their best tips for becoming as visible as possible online
Email list maintenance is crucial to any agent's lead nurture and branding efforts, yet it's too often looked upon as a passive marketing activity. Recent updates from ActivePipe are making easy work of it
With 200M unique monthly visitors and a consistent IDX stream, Zillow's updated app is ripe to normalize the immersive home tour experience
With the evolution of real estate upon us, the Inman Handbook on digital showings is here to help you make sense of this still-evolving, but here-to-stay, property marketing strategy
Be more intentional with your social media strategy. Here's where to start and how to keep it consistent all year long while growing your reach
Plucked from a handful of superior, attention-grabbing agent 'about us' pages, these tips and strategies will help you whip up a stellar bio that gets read and noticed
Opinion
In an effort to demonstrate that every transaction begins with a showing, the popular app has added tour coordination, offer submission and management and now an in-app integration with Master Lock's Bluetooth-enabled lockboxes