Realogy expansion brands CMO Jen Marchetti shares how she juggles Better Homes and Gardens and ERA's marketing while staying compassionate and authentic
Branding will define who you are as a professional and communicate your value to existing and potential clients. If you're a new agent, here are a few things you should be thinking about when cultivating your brand
KW Marketing Vice President Annie Switt discussed the tools the company gives franchises and how Keller Williams has guided its network amid the pandemic
No one can argue that this year has thrown some major curveballs and forced agents to shift and adapt their business strategies. But what are some of the most effective marketing changes agents have made in 2020? Top agents weigh in
Sponsored Content
See how you can use marketing to effectively acquire more listings
Opinion
The iOS app comes with a 360-degree camera and tripod, as well as some sharp value-add features that make it stand out among the growing selection of virtual tour tools
Branding includes logos, photos and plenty of other visuals. But at its core, it's really about story and identity, experts told Inman
Google Ads can be an incredibly powerful tool for any agent to draw in new business. It helps you reach people who are likely to convert to clients — and it costs very little to get started
Achieving 'sky-high ROI' isn’t about spending thousands of dollars on massive home improvements before you sell. Here are 3 low- to no-cost actions that net sellers a lot more on their home sales
Opinion
Want to create more buzz in your neighborhood or geographic farm? Check out these tips from Inman Connect Now's session with David Collins and Alvin Newton of REAL Marketing
Matt Spangler, one of Compass' longest tenured employees, spoke with Inman about meeting big expectations and why he wishes the company's detractors would talk to its agents
This week, our readers share their social media strategies — what platforms they find themselves gravitating toward and what types of content increase their business conversions
Video allows you to communicate and build 'know, like and trust' relationships unlike any other marketing tool
Wendy Walker of Wendy Walker Fine Properties at Coldwell Banker spoke with Inman about valuable branding information and the tips of the trade she's learned over the years
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything