Homeshoppers who sign into a Kleard open house without an agent will be automatically targeted by Adwerx's 'Sphere' advertising program
Auctions can help agents sell homes quickly and represent an out-of-the-box marketing tactic that's especially good for challenging listings
Gary Gold and Mauricio Umansky expressed skepticism Wednesday about multiple listing service policies that would ban pocket and off-market listings
David Parnes had no record and no contacts when he started in real estate. He got both by door-knocking
Building an online presence is important for real estate agents, but experts say that quality is just as important as quantity
Opinion
Real estate is anything but an instant gratification business. The more you put yourself out there and the more open houses you host, the more likely you will be to build a roster of prospects to work with
Opinion
A focus on exponential growth came at a cost — my bottom line
Keep track of the number of people you contact each week as well as how you engage with them
The luxury real estate market is highly competitive, but agents who harness technology, the media and their own social networks for marketing can make fortunes
Integrate the latest tools and techniques into your daily routines to stay in touch with clients and ensure repeat business
Opinion
If you want to be better at overcoming objections and closing more deals, follow these tried-and-true principles
Instagram and IGTV give you a unique platform to engage with potential leads. Use it to reach people before you even meet
First reviewed 4 years ago, OutboundEngine has released a new feature that automates multiple types of social media advertising campaigns
Opinion
Plus, check out our marketing highlight of the week. This listing video will take you back to the early '90s
Mauricio Umansky says the agent count at his Southern California boutique brokerage is actually way up
If your bio needs a refresh, we've got you covered. Check out these next-level ideas, taken from real-life agents