6 listing descriptions you'll want to imitate
Opinion
Capture the reader’s attention right away, and touch on the top selling points such as views, location, lifestyle and design
by Troy Palmquist Nov 15
Don’t let shiny objects distract you from your value prop
Opinion
Remember, it’s about your buyer and seller clients — not you
by Jay Thompson Nov 14
Dear Marketing Mastermind: What's the most effective content for real estate?
3 burning real estate marketing questions — answered
by Christy Murdock Nov 13
Real estate is an adventure race: 8 steps to win
Opinion
Business building, like racing, is a competitive and brutal intellectual sport of innovation
by Adam Hergenrother Nov 10
Do you even need real estate scripts?
Reciting pre-memorized verses is a waste of time unless you're a newbie — focus on the art of conversation instead
by Dale Archdekin Nov 9
Luxury Presence gets $2.13M in funding
The Santa Monica-based luxury brokerage marketing platform will use funds to hire up to 50 people within the next year to expand its marketing management platform
by Craig C. Rowe Nov 8
The secret weapon some of the top names in real estate use
Learn to listen, think on your feet and overcome shyness — all while having fun and closing deals — thanks to improv
by Gill South Nov 8
5 ways to keep your seller's expectations in check
Reality bites, so set your clients on the right path early
Zillow heads
If agents have to work harder to sell homes, they may be willing to spend more money on digital marketing — boosting the bottom line of portals like Zillow and realtor.com
by Jim Dalrymple II Nov 4
Zillow's new partnership makes listing photos a breeze
Photographers using Urbanimmersive's customer management tool will be able to send their content directly to the listings giant
by Bryson Masse Nov 2
The Inman Weekender, November 3-4, 2018
The week's top real estate industry stories, plus practical advice to use this weekend
by Matthew Shadbolt Nov 2
How to get more leads in 2019 using Facebook, Google and more
These 4 tools will help you automate your lead generation process and customize a nurturing strategy that works for your business
by Alana Gaddis Nov 2
Turning market mountain climber
Real estate pros talk how to win listings and clients as the market heads into a new period of uncertainty
by Patrick Kearns Nov 1
Realtor.com unveils Facebook ads for agents
'Local Expert' ads target the same prospective buyers across realtor.com and Facebook
by Teke Wiggin Nov 1
3 ways for real estate agents to rank higher on Google
Here are some simple ways to make use of the Search Console
by Jordan Scheltgen Nov 1
Hand pocket turning market
While 'Coming Soon' pre-market listings will likely remain useful for luxury properties and as a tool to test price points, there will be fewer of them all-around, Realtors tell Inman
by Jim Dalrymple II Oct 31