Taylor Swift didn’t just announce an album, she created a cultural moment. Here’s how to turn your listing into a must-see event with storytelling, anticipation and some follower-fueled magic
Jimmy Burgess outlines how this Virginia historic homes specialist blends community service with a personal touch to generate exceptional return on her marketing investment
Want to brag on your business and the service you provide? There’s no more convincing format than a case study based on a previous transaction
New York City-based real estate broker and developer Mark O'Brien shares his formula for success on TikTok, where he's amassed 71K followers who follow his rugged renovations
Traditional business development, measurable KPIs and consistent execution allow your real estate business to succeed in the age of AI, Molly McKinley writes
Salt Lake City-based Kaitlin Hannig may take shocking jabs at her viewers during Instagram home tours, but it helps draw in like-minded clients. Today, 75% of her business comes from the platform
If your listing has been sitting on the market for too long, trainer Bernice Ross shares 5 elements of a successful strategy to get it sold
Opinion
Women don’t lack the ability to lead, eXp's Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chances that men have long been afforded
Agents can win more deals by changing the way they present their qualifications to clients, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Here's how
The latest model brings major upgrades and a few surprises that could reshape your workflow, digital marketer Jessi Healey writes
Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere
Better Homes and Gardens Real Estate teams up with BHG magazine to create an accreditation course to help agents leverage exclusive, cutting-edge consumer behavior and home design trends
Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing
Think smart, writes coach Annette DeCicco, and list like a pro. Hit all 3 of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums
RealScout is a proven commodity in the lead generation business and Agent Image builds powerful agent websites. Now the 2 are partnering on lead gen
Sandra Howard has more than 20 years of award-winning marketing and advertising experience with some of the globe's largest brands, including AT&T, Southwest and Burger King