7 tech tools I regret not using sooner
If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scale faster
by Jimmy Burgess Apr 13
Reel in clients: Catch attention on Instagram with video content
Join Inman Access and watch as social media strategist Katie Lance explains how to freshen up your feed, increase engagement, and reach a wider audience using Instagram's Reels feature
by Claire Buzzanca Apr 11
3 ways NAR's latest staging data can help sell your listing
Although home staging can be a valuable tool in your marketing arsenal, it can’t do everything. Here’s the latest from NAR’s 2023 staging survey
by Christy Murdock Apr 11
The ultimate listing launch plan
Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks
by Christy Murdock Apr 11
The ultimate guide to Instagram bios: Winning first impressions
Social media strategist Katie Lance sheds light on the power of Instagram for real estate agents and how to curate the perfect bio to showcase your business and let your profile shine
by Claire Buzzanca Apr 10
This pro gave AI 10 headshots. Check out the realistic results
Opinion
Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here's what she learned and how it could save you money
by Rachael Hite Apr 8
Twitter's open source code is the final nail in the (marketing) coffin
Opinion
Is it still worth marketing your real estate business on Twitter? The algorithm's open-source code indicates that the platform may not be as useful as it once was
by Jessi Healey Apr 7
How this pro used YouTube to grow his luxury real estate career
Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube
by Brandon Doyle Apr 7
Put your best post forward: Intentional Instagram video series
Dive into this 3-parter on how to boost your Instagram presence with Katie Lance and gain takeaways to help expand your social media reach and build your brand online
by Claire Buzzanca Apr 6
When pigs fly: A $5M California home gets rare approval from Zillow Gone Wild
Real estate agent Sarah Rogers' latest listing received a rare seal of approval from Zillow Gone Wild, a social media page famous for highlighting the industry's wackiest listings
by Marian McPherson Apr 4
Home staging dips in popularity as fewer agents make the effort: NAR
The National Association of Realtors' 2023 Profile of Home Staging reveals a quarter of all staging efforts yield additional profits of up to $18,935 for a median-priced home
by Marian McPherson Apr 3
Bare Minimum Monday? How this TikTok trend could change your work week
Do we finally have a cure for 'a bad case of the Mondays'? Bare Minimum Mondays are less about slacking off and more about creating a sustainable energy and creativity for the whole week
by Rachael Hite Apr 1
A graphic artist’s take on maintaining brand identity
Cultivate a culture that respects and promotes your brand while helping agents do the same with these branding best practices
by Janet Pozos Mar 31
How to make clients love writing reviews (so you can win)
By keeping your testimonial review system fast, easy to access and uncomplicated, you can give clients ample opportunities and motivation to participate in sharing their experiences
by Darryl Davis Mar 31
A 6- to 24-month nurture-to-conversion plan for your leads
The work doesn't end once you have a lead. Darryl Davis explains how to turn that possibility into profitability with a month-by-month conversion plan
by Darryl Davis Mar 30
Love-hate relationship with social media? Here's how I make it work
Although people have mixed feelings about social media, there's no denying that it's a valuable tool for marketing your business
by Nikki Beauchamp Mar 29