Letters from: real estate broker Jim Roy
The trials and tribulations of industry professionals
by Cheryl Spangler Feb 12
How to calculate customer acquisition cost
Tracking every channel is crucial
by Chase Hughes Feb 12
Inman launches Agent War Room
Agents are helping other agents in this private Facebook group
by Inman Feb 11
Are you ignoring online lead generation because 'nothing beats a handshake?'
Opinion
To build relationships, you've got to generate leads first and shake hands second
by Christina Ethridge Feb 11
3 areas your agents can compete with powerful portals
Stick to the basics and your agents will be golden
by Randall Standard Feb 10
How to list a home the right way
Concentrate your marketing efforts and budget in these areas
by Jason Cassity Feb 10
9 ways to practice offline face-to-face marketing
Get out there, and hug some strangers
How to build a better alternative to niche sites
Niche sites are a poor SEO strategy, but that doesn't mean you should give up on targeting niches
by Josh Brown Feb 9
NAR’s new ad campaign urges young buyers to ‘Get Realtor’
Digital-first efforts focus on consumers’ hyperconnectivity and how Realtors can help them navigate the homebuying process
by Amy Tankersley Feb 8
Inman launches Broker War Room Facebook group
It's a forum for advice and mentorship where brokers in the real estate industry can share best practices
by Inman Feb 8
5 marketing mistakes you should stop making now
Quit doing these things today, and get a new lease on daily marketing
5 ways to step up your game in 2016
Make a plan today to make this your best year yet
by Wendy Forsythe Feb 8
How to quickly improve curb appeal in 2016
First impressions are everything
by Tyler Smith Feb 8
AdWerx set to launch sphere of influence targeting
New product will present ads to only those contacts you specify
by Craig C. Rowe Feb 8
5 reasons niche sites are bad for SEO and your brand
These websites were a powerful tactic prior to Google’s Panda update -- not so much these days
by Josh Brown Feb 8
5 real estate ads you'll see during the Super Bowl
What would your multimillion-dollar 30 seconds look like?
by Amy Tankersley Feb 5