Flex Listings provide a functioning model that restores transparency, preserves cooperation, and gives sellers and buyers control, clarity and access, Eric Bramlett writes
Tired of your marketing being controlled by industry gatekeepers? By becoming a specialist, broker and attorney Greg Hague writes, you can create a gate of your own
From vibes to social proof and more, brokerage founder Oliver Graf shares the strategies that help your next client find you and embrace the service you provide
SEO isn’t just about websites anymore. Here’s how real estate pros can optimize Reels, captions and AI tools to drive traffic
Ditch the dead weight, lean into strategies that deliver and ensure every effort you make moves you toward a conversation that counts, Jimmy Burgess writes
Leaders across the brokerage landscape had thoughts on the private listings debate, and they weren't shy about sharing them
If your entire value proposition is 'I specialize in this neighborhood,' then you’re putting a clock on your career, Coldwell Banker Warburg's Kevelyn Guzman writes
Become more visible on Google with a new Instagram update for professional accounts that allows social media content to appear in search engine search results, Kyle Basila writes
A great open house is more than a walkthrough; it’s a full-blown marketing event
Looking for fresh ways to connect with clients this summer? Holly Brink shares plug-and-play ideas for thoughtful, fun, low-cost touches that build trust and spark conversation
Opinion
Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand
Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs
You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle
You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper
Opinion
In an Inman Exclusive, Leo Pareja, CEO of eXp Realty, writes that exposure sells homes, while shielding listings hurts sellers, limits buyers and undermines trust
After a topsy-turvy spring, some markets are seeing more inventory this summer. Here's how to lead gen for buyers and listings to take advantage of the opportunity