As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing
Technology doesn't take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today's market
Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects
Buyers are paying attention to ‘best-of’ rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business
Consistency and accountability lead to success, Jimmy Burgess writes. Find out how this step-by-step model can turbocharge your business
Between YouTube growth, LinkedIn updates and another TikTok delay, agents have more choices — and more reasons to post intentionally
Opinion
Battles among real estate heavyweights make the market less transparent and harder to navigate for the people we’re supposed to be helping, Troy Palmquist writes
Luxury expert Chris Pollinger talks to the leadership team at LA's Elite Home Staging about the features that get luxury homes sold in the summertime
When highlighting a home's features, Luke Babich writes, don't forget work-from-home preferences that make everyday more efficient and enjoyable for homeowners
Melanie Klein shares how Austin's Heyday Group is redefining team culture and leading with heart and harmony while building trust and brand momentum
The best lead generation comes from genuinely valuing and nurturing the relationships you already have and keeping in touch with your network, broker Ken Baris writes
Leads follow leaders, Angela Yungk writes. Lead with purpose, clarity, and consistency, and you won't have to chase business — it finds you
There’s no secret sauce — just consistent, intentional habits, Terry LeClair writes. Here, he illuminates foundational habits from Jack Canfield's classic personal development book
The nation’s largest real estate portal began enforcing its ban on private listings on Monday, 10 weeks after announcing its new standards. Here’s what you need to know now
Success in real estate is a lot like producing Broadway — build the right cast, believe in your story and deliver an unforgettable experience
An organized and proactive process can help keep the peace between family members and sell your client’s home efficiently, Lindsey Harn writes