Find out how this South Carolina agent went from zero to 400 in her first 5 years in real estate, while also juggling new mom and Army wife life
By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
Livestreams are selling, AI is oversharing, and Facebook is quietly confirming what we already knew about links, digital marketing expert Jessi Healey writes. Here’s what to pay attention to now
The best agents’ businesses are powered by referrals, Jimmy Burgess writes. Here are 7 timeless, proven strategies that agents are using in today's market to build their own referral networks
Broker and lead gen consultant Josh Ries shares strategies for demonstrating to sellers how your tech tools will get the results they're looking for
Transaction hesitation is real, but deals are getting done. Here’s how broker-owner Jaclyn Kelley and her agents have been keeping business steady in a tough market
After owning a staging company for 20 years, team leader Carl Medford lists 7 categories of critical questions to ask before selecting a stager for you and your listings
Opinion
The data doesn’t lie: For the vast majority of sellers, the most effective and profitable way to sell a home is to list it publicly on the MLS, Windermere economist Jeff Tucker writes
The platforms are evolving fast — but the real estate playbook stays simple: Show up often, tell better stories, and lean into tools that help the right clients find you
Put effort into the before, during and after of the listing appointment to position the property and generate additional leads from the process, Nick Schlekeway writes
The daily habits of top agents allow them to separate themselves from the competition, so they can thrive in any market, Real's Jimmy Burgess writes
Showing up with integrity, clarity and authenticity allows you to build a brand that's in alignment with your own experience, Debra Trappen writes
Opinion
Compliance expert Summer Goralik shares a fictional yearbook of 'Real Estate High,' because sometimes the best way to understand the industry is to take it back to homeroom