Real estate success is about more than closing deals, Nick Schlekeway writes. It’s about becoming an indispensable resource for clients and creating value that goes beyond transactions
Broker Annette DeCicco offers lessons learned from her father, a hall-of-fame fencing coach, that can be your roadmap to generating more leads in 2025 and beyond
Opinion
Social media is shifting. Jessi Healey breaks down the differences between Threads and Bluesky to help you find the platform that fits your style and goals
It's not the leads, the market or your CRM. The problem — and the solution — rests squarely on your shoulders, consultant Chris Pollinger writes
Master social media with the etiquette and manners that build trust and connections, with insights from Jessi Healey
Education, inspiration and entertainment: You'll find it all on Instagram. Jimmy Burgess shares the 25 must-follow accounts tailor-made for real estate agents in 2025
Bernice Ross talks with real estate marketing expert Tiffany McQuaid, who shares insights gleaned from her latest book to help operate from a place of authenticity and intention
Make each property listing memorable when you create events that are designed to get your listing seen and sold, Coldwell Banker Warburg's Kevelyn Guzman writes
The right data and a winning marketing plan can set you up for 2025 success when you pursue expired listings, Jimmy Burgess writes
If public speaking or press coverage is still on your 2025 list of professional goals, it’s time to get started, Troy Palmquist writes. Here’s how to make the most of the opportunities that come along
ERA Real Estate is ending the year with #MoveUp, a campaign that highlights what motivates consumers and the agents who serve them
Don't look at client objections as a challenge or insult, Nick Schlekeway writes. Use them as an opportunity to showcase your expertise and add value
Rachael Hite shares strategies for combatting client misinformation while maintaining close connections and positive communication
Using real-world examples from a variety of markets and niches, Jimmy Burgess shares ideas for creating impactful and effective direct mail marketing collateral
Focusing on absorption rates, tier pricing and specific neighborhood trends allows you to price your listings more accurately, trainer Bernice Ross writes
Rick Guerrero interviews mortgage pro and social media expert Kayla Kallender about the impact social media marketing can have in growing a business