In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes
The thing that's killing your real estate business, coach Ricky Carruth writes, is the way you've been programmed to think about leads
Diversifying your marketing offering is not just about adopting new tactics, The Agency's Rainy Hake Austin writes. It's about meeting (and exceeding) the client’s changing expectations
Hit the refresh button with your sellers, and build buzz around the property before it expires
The company is reshuffling its product line in a bid to distinguish between tools that can assist with research on listings and larger-scale efforts that depend on Land id's mapping technology
The National Association of Realtors' commission settlement has been finalized, Carl Medford writes, so it's more important than ever to listen carefully to homesellers' concerns and questions
Refresh and rejuvenate your real estate brand just in time for spring with a branding health check-up from coach Darryl Davis
Generating half of her business on Instagram, agent Emily McAllister focuses on creating local content that provides value to her ideal client groups. Jimmy Burgess digs into how she does it
From direct mail to elevated service standards, these strategies from trainer Bernice Ross are guaranteed to get people talking about you for all the right reasons
Think of branding as a cumulative effort, broker Nick Schlekeway writes, where each post, interaction and marketing campaign adds another layer to the image you’re building
Leverage past clients, drum up new business and show your value with these relationship-building strategies from luxury real estate agent Evan Roth
Century 21 said 'The Joy of Home' campaign reflects the moments that make homeownership worth it, despite the challenges today's homebuyers face
Chris Pollinger and designer Samantha Senia highlight top design trends for 2025 that shape luxury homes, including sustainable reclaimed wood tables and bold statement lounge chairs
The rebranding effort, a collaboration with Tiny Wins, includes a fresh visual identity, advanced technology tools and a renewed commitment to customer-focused service
Developing your personal brand, coach Darryl Davis writes, provides you with the opportunity to connect with your ideal client and convey your authenticity and expertise
While a systems reset might seem like a big undertaking, coach Darryl Davis writes, it’s also one of the most empowering moves you can make