real estate social media blueprint example from Omer Reshid
Learn the social media secrets of Omer Reshid, a powerhouse real estate pro and social media expert who shares his insights with Real's Jimmy Burgess
by Jimmy Burgess Jan 31
Concierge Auctions, Luxury Presence form strategic initiative
'This partnership underscores our commitment to providing cutting-edge resources to help our agents thrive in the digital landscape and reach their most discerning clients' — Chad Roffers
by Craig C. Rowe Jan 30
Mauricio Umansky on building a brand-centric brokerage culture
Whether you're struggling to keep your existing brand fresh or trying to build a new brand that works, The Agency's Mauricio Umansky offers insights from his own brand-building experience
by Mauricio Umansky Jan 30
Real estate pros are leading an education revolution for seniors
Consistent outreach to seniors with value-added information can provide business benefits and a lasting legacy for knowledgeable real estate professionals, Nikki Buckelew writes
by Nikki Buckelew Jan 30
Why most Realtors are failing at social media (and how to improve)
Whether you're a seasoned real estate agent or just starting out, Rick Guerrero's video will equip you with the knowledge to stand out online and convert your audience into clients
by Rick Guerrero Jan 29
People in a rooftop bar meeting place, building new relationships.
Third places, where people gather for face-to-face social interaction, offer opportunities for real estate agents in an increasingly fragmented and isolated society, team leader Carl Medford writes
by Carl Medford Jan 28
Listing descriptions are the most popular way to use AI: SURVEY
Listing descriptions remain AI's most common use, Delta's survey found. Other popular uses include client communications, data analysis and automating administrative tasks
by Craig C. Rowe Jan 27
Yes, there's still time to make 2025 your best year yet in real estate
There is business to do, and someone is going to have their best year ever, Jimmy Burgess writes. Why shouldn't it be you?
by Jimmy Burgess Jan 26
Martech is the future of real estate
Tune in to Inman Access, and learn how marketing technology will impact the way you market yourself and your listings
by Inman Jan 24
Agents need to push past fear when posting online
Industry leaders at Inman Connect New York argued that social media and online videos are essential tools for today's real estate agents to find their voices and share their stories
by Jim Dalrymple II Jan 24
RealForce gives marketing teams agency-level power: Tech Review
Essentially a digital advertising agency, it blends ad creation, network selection, budgeting, performance
by Craig C. Rowe Jan 24
Use software to automate the small stuff, tech leaders advise
Courted CEO Sean Soderstrom, Zoocasa CEO Carrie Lysenko and Bramlett Residential Real Estate owner Eric Bramlett debated the impact technology has on homes sales Thursday at ICNY
by Craig C. Rowe Jan 23
Put people first: How to connect with consumers deeper, faster
Understanding the psychology of consumers can help you create better relationships quicker, founder of The Talent Brokerage, Giselle Ugarte, said at Inman Connect New York
by Dani Vanderboegh Jan 23
'Decide what is authentic,' then build a brand, experts say
While some stumble into their brand organically, panelists at ICNY Wednesday emphasized that successful branding is a strategic process that requires authenticity and consistency
by Richelle Hammiel Jan 23
Feeling stuck? Here's how to build true momentum in 2025
Need a little wind in your sails? Real’s Jimmy Burgess shares momentum-building strategies to help real estate agents move forward onstage at Inman Connect New York 2025
by Dani Vanderboegh Jan 23
EXp's Wendy Forsythe to agents: Focus on experience over metrics
The chief marketing officers for eXp Realty, Brown Harris Stevens and CoStar Marketplace share why sales metrics don't resonate with today's consumers and what agents can do instead
by Marian McPherson Jan 22