Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
Opinion
This month’s situation: A seasoned agent takes the leap into social media, only to have it backfire on her and require guidance from her broker
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Opinion
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing
Stop overcomplicating the process of creating a video content strategy to market your business and your listings. Jimmy Burgess helps you get started with a video content strategy
Opinion
Showing your clients that you care about them can sometimes be a struggle. These easy-to-execute gestures will show your customers they are number one in your book
The billionaire investor and NBA franchise owner thinks buying virtual plots of land in a crypto-fueled metaverse is dumb. Like 'super, meta, immaculately dumb'
Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors
Opinion
This week, Byron Lazine discusses Opendoor's recent $62M settlement of its legal troubles with the FTC plus a flawed study of days on market
One company prepares for a seismic shift to an entirely blockchain-based financial system for home transactions. Teresa Grobecker and Sheila Fejeran made their case at Inman Connect
An open house is the perfect opportunity to make a last impact on clients and potential clients to grow your business
If you do not currently have a database, it is time to start. To ignore your CRM is to leave a significant opportunity untapped
The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it!
The Everywhere Real Estate plan also sets up an agent's Google My Business Profile, another critical facet of online marketing that can challenge smaller teams and new agents
Success in real estate is inevitable if you consistently implement the right strategies. It may not happen overnight, but it will happen
Opinion
Check out some of the famous family’s most iconic homes, along with some of their newer real estate purchases, and consider the way their homes reflect their changing brands and lifestyles