Does real estate tech ever make you cry?
Real estate companies and associations have spent bazillions on technology that no one wants to use or that quickly becomes obsolete. Here's what would make it better
by Teresa Boardman Aug 1
Job 1 is your database: Here's how to keep it perpetually producing
If you do not currently have a database, it is time to start. To ignore your CRM is to leave a significant opportunity untapped
by Carl Medford Aug 1
Action! 4 ways to get started with Facebook Live
The most critical step you must take to experience success doing Facebook Live deserves the most attention: Just do it!
by Brian McKenna Aug 1
The rule of 5 for guaranteed success in real estate
Success in real estate is inevitable if you consistently implement the right strategies. It may not happen overnight, but it will happen
by Jimmy Burgess Jul 29
The meaning of luxury: What agents can learn from the Kardashian homes
Opinion
Check out some of the famous family’s most iconic homes, along with some of their newer real estate purchases, and consider the way their homes reflect their changing brands and lifestyles
by Christy Murdock Jul 29
Regroup, reuse, recycle: How to recalibrate your marketing mid shift
What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful
by Christy Murdock Jul 29
What is the government's role in housing? The Real Word
Opinion
This week, Byron Lazine and Nicole White discuss NAR chief economist Lawrence Yun's recent testimony to Congress and 2022's biggest residential real estate transactions (so far)
by Byron Lazine Jul 28
Wrong predictions, rate jumps and what's (maybe) still to come
Opinion
Although economists expected rates to rise this year, nobody anticipated how fast they would rise. So what went wrong? 
by Matthew Gardner Jul 27
Let's talk: Nail the forgotten art of the buyer consult
Opinion
Mastering the buyer's consult establishes credibility with clients and helps agents find the most motivated buyers with the highest intent to transact
by Tom Toole Jul 27
Get noticed! How to bring the sexy back to your listing
Opinion
It’s time to get back to what we do best: Getting those listings noticed
by Troy Palmquist Jul 26
Lesson Learned: Forget the commission
This week: Find out how New York City's Leslie J. W. Singer of Brown Harris Stevens learned to put commissions last and clients first
by Christy Murdock Jul 26
Cheat Sheet: 9 essential real estate reads you need right now
Opinion
Short on time for reading? Check out this cheat sheet for the best real estate reads for your business and get inspired in a flash
by Jimmy Burgess Jul 26
An agent’s guide to architecture throughout the decades
Inman contributor Gerard Splendore walks real estate agents through architecture and home styles from 1900 through today
by Gerard Splendore Jul 26
How to nurture pessimistic buyers to the closing table
Opinion
Even if they're discouraged, you can help your potential homebuyers manage their expectations and reboot their home search
by Santiago Arana Jul 26
Circa 1970: What agents need to know about housing styles in the disco age
Opinion
Housing stock from the 1970s blends holdover aesthetics from the 1960s with a new emphasis on organic and global elements
by Gerard Splendore Jul 26
Are things feeling off? How to reset expectations with a client mid-relationship
Opinion
Find out how to have those important conversations and provide timely information to successfully reset client expectations
by Stan Ponte Jul 25