In a competitive industry, making a strong first impression can be just as important as your experience, according to The Agency’s Mauricio Umansky. Take the time to stand out
Tracking and predicting conversions ensures more effective and consistent followup
If you’ve got that social media writer’s block, Jimmy Burgess has gathered 22 social media ideas to post so you never run out of content. Use these to connect better with your ideal clients
Numbers don’t lie. If you want to grow in real estate, you have to evaluate and focus on the right ones. Here are a few questions you can ask yourself to understand where your business is coming from and how to push it forward
Exceeding expectations, working your CRM, networking and leveraging social media are critical in building a referral program that keeps on giving
Here's the skinny on the critical info new agents need that they’ll never tell you in licensing class
If you're curious what other real estate agents are reading, we've got you covered. Here are the most-read how-to's from 2021
Implement one or many of these tried-and-true strategies to stay top-of-mind, meet the right people and scoop up more listings
Write like a pro and craft cleaner, more effective copy by avoiding common grammar mishaps that lead to error-filled prose. Here's how real estate agents can polish their writing chops
Start putting a plan in place for success next year while keeping your focus firmly fixed on your goals
Successful people like Mark Zuckerberg have structured days, built on routines and systems, writes broker-owner Mike Opyd. Here are the daily routines you should consider adopting
Find out how to choose the location, crunch the numbers and create a marketing plan that provides value from the beginning
Agents who are well-versed in the unpleasant — but very necessary — topic of pest and animal control can reassure both buyers and sellers and present them with helpful solutions. Plus, having that knowledge is also a quick way to gain their trust
Here are 11 articles written by industry pros on how to overcome objections, defend your real estate commission, and keep it in your pocket
Opinion
Once you understand your value and that of the client you’re working with, discussing your real estate commission becomes easier. Here are four tips for newbies to this conversation
Opinion
While it may be tempting to throw money at everything, as a new agent you need to keep your eye on the bottom line. Here are some wasteful habits to avoid