17 ways to audit your online content as Sitzer | Burnett unfolds
Are some of the issues coming out in the bombshell trial making you uneasy about your digital footprint? Find out what to check and how to make sure that your online content is kept current
by Christy Murdock Oct 24
Closing at all costs: Are your training materials too aggressive?
Opinion
Great agents know how to push past objections and get listings from the kitchen table to the MLS, but what if the training to do so crosses a line?
by Rachael Hite Oct 23
Insider secrets to survive the shift to today’s skills-based market
Coach Verl Workman joins Bernice Ross to talk all things teams, growth and the demands of the current real estate market
by Bernice Ross Oct 23
How global events jeopardize fair housing (and what you can do)
Dr. Lee Davenport draws on both historical context and current events to describe how the latest news can impact the application of fair housing laws and policies
by Lee Davenport Oct 23
As objection handlers come under fire, these 7 ChatGPT ideas hold up
Although you need to be careful with ChatGPT, it can be a great resource for idea generation. We asked how to handle commission questions and got some surprisingly solid suggestions
by Christy Murdock Oct 20
Here's how to stop a vacant land scam with a single email
Opinion
Security expert Robert Siciliano teaches you the 5 red flags for this scam and shows you how to put a stop to this type of real estate fraud with a simple and effective email response
by Robert Siciliano Oct 20
Staying top of mind: The power of persistence and skillful follow up
Watch this week's class with Talia McKinney from SERHANT. on the importance of persistence in the real estate industry, how it can improve your business and create lasting relationships
by Claire Buzzanca Oct 19
Diversity, equity and inclusion confusion: Equality isn't favoritism
Opinion
People often fear operating within equity and equality means selecting individuals solely based on that, broker Zak Shellhammer explains, but equity and equality are not about favoritism
by Zak Shellhammer Oct 19
How much service are you getting from your software?
Tech CEO Sheila Reddy teaches you how to get the most out of your SaaS tech stack so that you can run your business more efficiently and effectively
by Sheila Reddy Oct 18
58 questions agents should be asking about commission lawsuits
Opinion
Broker Cara Ameer helps you think through the implications of the current bombshell commission lawsuits and what they may mean for your business
by Cara Ameer Oct 17
Are you a right-brain or left-brain real estate entrepreneur?
Knowing how you think and where your mental and emotional strengths lie can revolutionize the way you do business, say fiscal fitness experts Amy Chorew and Maeda Palius
by Amy Chorew AND Maeda Palius Oct 17
NAR to shed 1M members if shared commission banned, analysts say
A report released Oct. 4 by the investment banking firm Keefe, Bruyette & Woods forecasts commissions to decline by at least 30% as a result of ongoing threats to the real estate industry
by Taylor Anderson Oct 16
Don’t door knock empty-handed. Take these value-adds along
Get past the front door AND the trash can by giving homeowners the info they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champ
by Janet Pozos AND Ernesto Vargas Oct 16
real estate trunk or treat — decorated cars and community families
Whether you're hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business this Halloween, writes coach Darryl Davis
by Darryl Davis Oct 16
Moving from NIMBY to YIMBY on workforce housing
Workforce and affordable housing options make communities better and stronger. Broker and advocate Nora Crosthwaite shares strategies to help encourage them in your market
by Nora Crosthwaite Oct 16
Why your online presence isn't growing (and what to do about it)
Social media and YouTube are marketing machines that can transform your business in ways you can’t imagine. It's time to build your presence in a way that attracts more of your ideal clients
by Jimmy Burgess Oct 15