Opinion

By having a strategy, following best practices and adhering to the law, you’ll get the most bang for your marketing dollar and offer exceptional value to your audience

If you want to be part of the 15% of your market, make sure you are exceptional in every aspect, from looking the part to cultivating your relationships — and all things in between

The first year in real estate can be painfully difficult, much like going 12 rounds with Mike Tyson. Here’s how to stay strong and persevere

Video marketing provides a high return on investment when done right. Ask these questions to make sure you land the videographer that's right for your listing

Two agents in Los Angeles have created a service to help colleagues create their own smart TV channel. Put your brand on the screen next to 'Game of Thrones,' 'Mindhunter' and 'Stranger Things'

As an industry, we only get paid when get things done

They say if you want to grow your business as an agent, get into listings. If you want to grow your business as a real estate professional, build a team

Trade creates specialization, efficiency, product improvement and low cost

Here are 6 tips to help your clients relocate with as much ease as possible from pinpointing a location to popping corks in celebration

New bleeding-edge augmented reality home tour app from Sparkout raises more questions about the technology's role in the industry than it does about the home being viewed

Implementing industry standard training programs would increase the industry's professionalism

It’s time to reset, look at the benefits and stop being afraid of paperwork, profits and logistics