Opinion
Agents need to focus on more precise pricing and marketing strategies as the tide turns
Opinion
The Armbruster Team has found a super effective client gift. Here's its secret
Opinion
In the past few days, a scad of natural disaster memories flooded back. Some were deadly, and some came with happy endings. I never lost any property, but, instead, I was a first-hand observer at the moment and more so in the aftermath
Opinion
In this recent video interview, the 'Million Dollar Listing LA' star gives us a lesson in how not to act as an agent
Opinion
Inman was asked to test how connected smart devices could help a home sell. Truthfully, new curtains or curb appeal upgrades might be money better spent
Opinion
It's an antiquated method that's dominated by the Zillows of the real estate world — here's what you should do instead
Opinion
Byron and Nicole dive into their impressions of the first batch of podcasts by Russ Cofano, Greg Robertson, and Kevin Kauffman and Fred Weaver
Opinion
There are multiple barriers to housing the homeless. Let's work on getting rid of some of them
Opinion
Focus your efforts on satisfying your clients’ basic needs, and your business can grow with far less worry than you probably have now
Opinion
Keep your head out of the results, and keep your mind in action — the rest will follow
Opinion
The tech-driven brokerage needs to be more than that to justify its valuation — a real estate platform perhaps? Here’s why I think that’s the ultimate goal
Opinion
Knowing what each holiday is meant to celebrate and observing the tone can save you from an embarrassing interaction with a client
Opinion
Everyone needs to engage in the search for the formula that creates affordable housing
Opinion
It's hard to know how to position yourself when you don't know how well the new competition is doing
Opinion
Utilize all the options on the table to give your sellers the best route for them
