Opinion

Generating listings in today's competitive market can be done — as long as you have the marketing savvy and tech tools to help you. Bernice Ross spells out some top options to consider for your business

In today's wild market, there are plenty of bad ideas on both sides of the buyer-seller equation. Here's how to correct those misconceptions so that everyone can get what they want

The real estate industry has an abysmal agent retention rate. But it doesn’t have to be that way. Marcus Larrea, co-founder of Palm Paradise Real Estate, gives his winning formula for keeping agents happy and engaged, with your culture intact

New agents are given plenty of advice when they're starting out, but is it all really true? There are better ways to build a business than those old-fashioned methods

ReferralCloud was launched in 2021 and run by two agents in Las Vegas with a history of proptech entrepreneurship, was devised to 'try to make some order of the referral business'

If you’re new to real estate, here’s a quick how-to on getting up to speed socially with other agents. From client expectations to putting yourself out there, here’s what you should know

There are smart ways to overcome a cash offer for that apartment, condo or co-op your buyer really wants. Here's how to go about making your buyer's offer more competitive

You may experience imposter syndrome from time to time as your business grows, you take on a new role in your real estate team, or when you are presented with a new and exciting opportunity. These feelings can be overcome so that everyone succeeds

Robust seller's markets don't last forever. Now is the time to start tracking DOM, months of inventory and pricing trends so that you can have the tough conversations required when the market downturn occurs

There’s enough division and polarization in society; we don’t need it at the office. Here’s how to keep the peace and keep everyone on the same page with insights from the folks at Dunder Mifflin

With so many platforms and processes, you need to keep up with the rules — both old and new. Here you’ll find ways to put your best foot forward in-person and online

Encouraging introverted agents often comes down to some creative gear-switching. In this Agent/Broker Perspective, Miami broker Anthony Askowitz offers a hypothetical scenario and a practical resolution

This book is one of Phelps' tools to help educate people about achieving financial success — using a different approach than that of most financial advisers

Most homeowners want to do the right thing, but they don’t always understand how they can unintentionally discriminate against a qualified buyer. Transparency and communication are the keys to ensuring optimal outcomes for everyone