Need a way to differentiate your service? Design
Whether you have design skills or work with a trusted colleague, decor and renovation services are an exceptionally effective value-added service
by Craig Spano Apr 21
One card isn't enough: Get more leads with this 'just sold' method
If you're implementing direct mail into your marketing, here's how to make sure it stands out after your next closing
by Janet Pozos Apr 21
5 AI-driven social media strategies real estate agents are missing
There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these
by Jimmy Burgess Apr 21
Condominium ownership is complex. Here's what to know
Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry
by Bernice Ross Apr 21
3 profit-driving tips for broker-owners in a tough market
Doing nothing in this challenging market is no longer an option. Steer the ship in the right direction using these strategies
by Chase Williams Apr 20
21 apps to accelerate your brokerage tech stack
Inman assembled a list of technology companies for customizing a tech-stack, specific to those brokers who look for flexibility, best-of-breed options and quicker roll-out
by Craig C. Rowe Apr 20
After Ralph Yarl, it's time to retire door-knocking once and for all
Opinion
A teenager was shot for being at the wrong address. Telling your agents to door-knock for new business is dated advice, and it could be deadly. It’s time to stop door-knocking
by Rachael Hite Apr 20
Condos are complicated. This column should clear things up
What you don't know can hurt you and your clients. Find out everything you need to learn about detached or site condos
by Bernice Ross Apr 19
Commission compression depression? 4 steps to ease pain
Do your clients focus on price or potential? Whether it's your commission or their home price, their attitude will make all the difference
by Carl Medford Apr 19
Here are your best real estate conversation starters: Pulse
Need a great way to break the ice and start a conversation? Readers shared some of their tried-and-true openers in this week's Pulse
by Inman Apr 19
Trust is the magic ingredient. Here's how to build it
People do business with people they know, like and trust. Be that person, and you’ll watch your business soar
by Amie Quirarte Apr 18
Engel & Völkers Americas partners with Constellation1 on websites
The partnership will allow the brokerage to create refined websites that are high-performing and data-rich and include customizations specific to the Engel & Völkers platform
by Lillian Dickerson Apr 17
13 essential apps for real estate agents in 2023
There’s more to your real estate future than worrying about clearing title and negotiating inspection credits. Before you get to those places, you need to be able to run a business — your business, and there are a lot of tools to help you do that
by Craig C. Rowe Apr 17
Which type of Instagram account should you be using?
Personal, Business or Creator accounts all have their own pros and cons. Find out which one is right for your real estate marketing
by Sue Benson Apr 17
20 property photo crimes you should never commit
Forget bells and whistles. Get back to basics with one of your listing's most important marketing tools — great photography
by Teresa Boardman Apr 15
4 ways to level up your brokerage and develop your team
By focusing on team development and a team-oriented culture, you can gain a stronger, more experienced team that outsells the competition
by Marcus Larrea Apr 13