We don’t lack lead generation ideas. We lack execution. Choose a couple of these strategies, and take action today
Opinion
For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come
The AAPI community is driving the local housing market in Washington, D.C., based on factors like cost and educational opportunity
With so many different social media vibes, we asked Inman readers: Where's the line between personal and professional on social media?
Opinion
Start infusing your personality and perspective into your social media content to connect with your audience and increase engagement
Find a niche, start small and think local, writes Inman contributor Michael Zaransky, the founder and managing principal of MZ Capital Partners
Opinion
Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products
In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business
Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here's how to do it
Opinion
Instead, look for simple and meaningful ways for your real estate business to acknowledge Memorial Day respectfully
Wondering what you missed? Find out with Inman's Top 5 most-read stories of the week
Meet McKenzie Ryan. From her Olympic training days to Season 2 of 'Kendra Sells Hollywood,' here’s the Real Tea in her own words
Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan
Being the leader of a real estate agency requires a deep commitment to supporting your agents in every way possible to ensure their success and well-being
Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market
Find out how Pennsylvania independent broker Erica Ramus got her start and what advice she'd offer to brokers and agents