Rivals to allies: Foster healthy competition with these 4 rules
Healthy competition is the foundation upon which we strive to provide our clients with the highest level of customer service and care
by Carl Medford Mar 7
refresh bio and headshot
Now is the perfect opportunity to revamp your marketing and branding. Embrace this seven-day challenge to showcase your best self, starting with an enhanced bio
by Christy Murdock Mar 6
Why real estate lawsuits are increasing in 2023: The Real Word
Opinion
This week, hosts Byron Lazine and Nicole White are talking about the rise of lawsuits, how great agents build relationships and the rollout of NAR’s new ad campaign
by Byron Lazine Mar 6
Family matters: 5 marketing tips based on NAR’s multi-generational data
Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s study reflects and how you can better serve your buyers
by Christy Murdock Mar 6
QUIZ: Have you gotten lazy with your marketing?
If you want to keep your pipeline filled, you can't slack off on marketing. Take this quiz to find out if you're doing everything you can (and should) be doing now
by Laura Viñalet Mar 3
Inman's Top 5 stories of the week Feb. 24 - March 2
Catch up on the most-read stories of the week, as determined by Inman readers. Here's Inman Top 5 for Feb. 24 - March 2, 2023
by Dani Vanderboegh Mar 3
Retirement planning for all: A smart strategy for every agent
Opinion
Regardless of what stage you're at in your real estate career, it's never too early or too late to start building a retirement plan
by Jordan Curnutt Mar 3
23 ways to turn one listing into many, many more
Here are 23 strategies to market both the property and yourself, helping you turn your current listing into a springboard for future deals
by Jimmy Burgess Mar 3
This little-known niche helps charities (and agents) get paid
Help your favorite non-profit unlock charitable gifts of real estate while you earn a full commission as well
by Bernice Ross Mar 2
Broker Spotlight: Eric L. Zollinger, Elegran | Forbes Global Properties
Learn how this NYC broker leverages a wide-ranging background and award-winning marketing expertise to build an exceptional professional profile
by Christy Murdock Mar 2
Zillow Home Loans seeks a way forward: Mike DelPrete
A multitude of factors need to go right for Zillow Home Loans to meet its revenue goals and compete with traditional mortgage products
by Mike DelPrete Mar 2
Office-exclusive listings are the same as pocket listings. Why doesn't NAR think so?
Opinion
Under the Clear Cooperation Policy, a listing can be 'withheld' from the MLS and become an office-exclusive listing
by Teresa Boardman Mar 2
Blame it on the 'volatile housing market': Your Q4 2022 earnings roundup
As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next
by Christy Murdock Mar 1
Combine social listening with your CRM to upgrade your marketing
Social listening and customer relationship management software allow agents to use data in real time to make informed decisions about both marketing and sales of properties
by Alyssa Brody Mar 1
Is it worth it? The cost risks of 10 traditional marketing tactics
Real estate marketing tools and tactics can cost time, money, energy or repeat business, and therefore, it's imperative to parse through what's worth the investment and what's not
14 FREE tools to elevate your graphics game
Enhance your social media feeds without spending a dime. Check out these 14 free and user-friendly tools for designing stunning graphics
by Jessi Healey Mar 1