Real Estate Career Tips, How-Tos, & Guides
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
No two investment properties are the same. The history of repairs, market conditions and the long-term growth potential of the area — as well as your own risk preferences — all factor into whether a property is the right fit for your portfolio
It takes unwavering confidence, social-media savviness and superior relationship-building skills to navigate (and successfully complete) one of the highest recorded sales in the state — especially as a new agent. Here's how Siena Dorsey of The Agency did it
Helping celebrity clients find their dream homes can be tricky. What's the right approach? How can you impress? Who's the VIP in the entourage? Here are a few tips for real estate agents to make an impression and ensure repeat business
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Focus on doing what you do well, and find people and systems that will support you and augment your skills
Like many online platforms, the past year has been a time of innovation and development for Homesnap. Find out how to put these new features to work for your business and what the company is rolling out later this month
Opinion
This week, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, renters and home affordability, and agents on TikTok
Here's what you need to know to suggest stair lifts as an alternative means of traveling safely between a home's floors
Catch up quickly on the most significant stories of the week, as determined by Inman readers. Here's this week's Inman Top 5
Are you ready to harness the power of Clubhouse for your business? Here, Brittany Rose, entrepreneur, Realtor and community connector shares how she built a 54,200-follower Clubhouse community for women in real estate and how you can monetize your social media connections
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Find out how good your closing skills are by answering these 10 questions
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
Opinion
Although it was originally designed to help consumers, 'Coming Soon' has now become a fragmented and ill-defined status used to attract buyers with the false promise of an oasis of hidden home supply. Can it be reformed, or should it be retired?