Car-wrap advertising — yay or nay for agents?
You've probably seen them before — vehicle wraps loudly advertising businesses around town. But should agents consider turning their cars into mobile billboards? Here are a few pros and cons
by Brandon Doyle Sep 21
Drop some knowledge: 5 must-do's for sellers in today's market
Any sellers looking to sell their home should be following a comprehensive checklist. Although many such lists are readily available online, it's time for a new list: Coronavirus has changed everything
by Carl Medford Sep 21
The Inman Handbook on making Redfin your referral partner
Ever thought about marketing your services on Redfin? Find out everything you need to know to get started, including tips from long-time Redfin Partners
by Christy Murdock Sep 21
Overwhelmed with multiple offers? Here's how to handle them better
In our current market, listing agents are finding their clients being met with multiple offers on their home. To ensure both sides leave the transaction happy, here are a few tips for effectively handling multiple-buyer situations
by Clarence Webb Sep 20
Get more out of Instagram! 12 tips every agent should follow
You should definitely integrate Instagram into your social media strategy, if you haven't already. Here’s how to maximize the platform
by Katie Lance Sep 19
3 facets to consider when choosing your luxury brokerage
Teamwork, technology and marketing play crucial roles in agents’ success. Here’s why you should consider them when looking for a brokerage home
by Mauricio Umansky Sep 18
The Real Word: Do these buyer's agent behaviors need to stop?
Opinion
This week, Byron Lazine and Nicole White discuss buyer's agent behavior that needs to stop, the importance of high-speed internet and a new design trend that's popping up
by Byron Lazine Sep 18
Prospecting high-net-worth clients? Avoid these 3 massive mistakes
When it comes to high-net-worth markets, referrals are one of the only paths for accessing top clients. As an agent, what mistakes are you making when asking for referrals? Here's how to diagnose the problems and a few ways to fix them
by David Friedman Sep 18
Smart home tech for agents: How to choose a robot vacuum
Robot vacuum technology has advanced significantly over the years, and there are now a lot of options to choose from. Here are the perks and drawbacks of the most popular devices at every price point
by Brandon Doyle Sep 18
Who's on your roster? Fill your team's bench with top talent
Want to build a massive bench of talent or what’s essentially a “waitlist,” to be employed at your company? Here’s how to get competitive with the value you provide candidates
by Adam Hergenrother Sep 17
Be a better leader: 10 tips for starting 2021 on a positive note
Opinion
Going into next year, we need to be taking steps to be better leaders with a more positive message and an attitude of growth and servitude
by Ryan Rodenbeck Sep 17
3 realities broker-owners can't ignore
As a broker in 2020, if you want to keep your team intact — let alone grow it in numbers — you need to keep your finger on the pulse of what's going on. Here are 3 issues you need to factor in and learn from
by Erica Ramus Sep 17
Let tech lead! How to get more clients in 2021
Using technology in conjunction with your existing marketing efforts is sure to make lead generation, qualification and management much easier. Here's how you can harness the power of tech to your advantage
by Abhi Golhar Sep 17
Real (Estate) Talk: 'I didn't create the system'
Fair housing was an outcry of American real estate's blind spot. Here are a few areas in the industry that still deserve more attention — plus ways to improve our line of sight
by Lee Davenport Sep 17
This is the least memorable way to brand your business — don't do it
If you want to create an effective brand, you have to make sure it's memorable and instantly sticks in people's minds. So, stop using your name, and follow these tips instead
by Bernice Ross Sep 16
Are you a secret agent? Here's how to tell
As an agent, you might be making it difficult or inefficient for potential clients to find and reach out to you. Here's how to ensure people can find you online
by Jay Thompson Sep 16