Protect your commission! Here's how to defend every well-deserved penny
Opinion
When it comes to the general public, many don't believe agents work hard enough for the money they charge. Here's how to convey your true worth to clients — and counter their requests to lower your commission
by John Giffen Jul 12
The Real Word: HAR sets the record straight
Opinion
This week, Byron Lazine and Nicole White are joined by HAR's Matt Burrus, who clears up confusion on headline news about master bedroom terminology
by Byron Lazine Jul 10
Smart home tech for agents: Practical smart home automation ideas
When implemented properly, smart home technology can add a level of security, comfort and entertainment to a home. Here are a few ideas on how to use smart home tech today
by Brandon Doyle Jul 10
Feeling the uncertainty? Here's how to let your mission and vision lead
Opinion
Missions should be the driving force behind why your real estate team goes to work and what they need to do each day to get the job done. Use them to focus and fuel your team during crisis, change and shifts, and you’ll be unstoppable on the other side
7 tips for enhancing your team's customer experience in our new normal
The best team leaders seek to find safe solutions to grow stronger and more productive by focusing on these seven vital elements to evolve and thrive
by Kathleen Black Jul 9
5 years, 5 lessons: What I've learned in real estate thus far
Although planning for the future is crucial for the growth of your business, it's equally important to take some time to pause and reflect on the lessons learned. Here's what one agent gleaned from his near five years of experience in real estate
by Dylon Baker Jul 9
Pulse: How does your team’s business compare to last summer?
This week, we're asking our readers to share their thoughts on what changed — or stayed the same — in the summer of 2020 compared to last year
by Inman Jul 8
11 rules of engagement to avoid social media trouble
Opinion
Now is not the time to pull back on social media. Exercise caution, and follow these guidelines to keep your business above potential frays
by Jay Thompson Jul 8
Sharpen your axe! 5 tips for nurturing your sphere of influence
Whether you're a newly minted agent or a seasoned pro, these tried-and-true strategies can help create and connect with your sphere of influence — even in uncertain times.
by Nick Waldner Jul 8
Making sense of the headlines: What’s holding millennials back from homeownership?
Opinion
Looking for a little clarity on this week's news? Windermere Chief Economist Matthew Gardner looks at the factors that influence millennials' ability and will to buy a home
by Matthew Gardner Jul 7
Photos looking dull? Here's how to take professional snaps
Property photos that look bright, inviting and clear are more important now than ever. That's why agents have to get it right. Here are a few tips from BoxBrownie's Peter Schravemade
by Brandon Doyle Jul 7
10 scripts and strategies for today's prospecting agent
With COVID-19 cases on the rise yet again, agents might be turning to their phones to prospect and relying on those calls as a main source of business. To get the most out of each call, use these scripts and tactics
by Bernice Ross Jul 7
Pulse: The right formula for a strong team in 2020
From effective communication, strong leadership and a clearly defined vision, readers chime in on what makes for a strong, productive and effective team in 2020
by Inman Jul 7
Want more leads? Widen your reach by establishing a geo-farm
By determining and dominating a geo-farm, agents can become the go-to resource in that area. Although, yes, it's a method that takes time and commitment, the long-lasting results are worth it. Here are a few factors to think about
by Brandon Doyle Jul 6
6 tips for increasing your listing's sales value today
The current situation has real estate agents scrambling for the best home improvements that can help increase the value of their properties. So, how can they do that? And how can they market properties in a post-COVID-19 world? Here are six tips
by Jona Jone Jul 6
So you're launching a new listing? Consider these 9 truths now
Amid this pandemic, you can cling to ingrained habits and tweak them to our current reality, or you can embrace the opportunity to add new skills, up your game, improve your personal branding and upgrade your inventory
by Nicole Solari Jul 5