Stay relevant in your clients' lives, and show them appreciation as often as possible
Opinion
Sure, we all want our 'friends' (and their friends) to engage with us online both personally and professionally, but don't make these gross moves
Make sure your potential buyers see the charm in the home and the neighborhood, and remove uncertainties
Just like a hair stylist, accountant or mechanic, you want your clients to come to you for all things real estate. To make that happen, always engage in an ongoing relationship and discuss market conditions intelligently
Opinion
Making yourself vulnerable and putting yourself out there is essential for creating content that communicates authentically
Opinion
Stepping away from your emotions, taking a breath and understanding someone else' position are all essential to managing difficult deals
Reel in first-time buyers by educating them on the process and giving them financial health tips
Be proactive with answers, and you'll save your buyers all the stress and headaches that can happen in the process
Opinion
Be accurate, truthful and insightful in determining a listing price that will give everyone the best chance for a positive outcome
To keep your brokerage's business healthy, you need to maintain a healthy talent pipeline
Opinion
Realtors need to make sincere efforts to build healthy client relationships so that they can keep the door open to future opportunities
Opinion
Meaningful outreach by way of tried-and-true practices have more of an impact than you might believe
Opinion
Are agents who don't attend appraisals doing a disservice to the property?
As lending standards loosen, the environment for fraud — and cautionary tales — returns
Do a little legwork and prep ahead of time, and the big day will be a breeze for your clients
Having a social media plan is the best way to avoid wasting time while publishing great content and becoming a 'celebrity' in your market