The TikTok Oracle deal and the rise of meme culture highlight how control of platforms shapes not just marketing, but the way audiences see the world
The way you handle your leads lifecycle must be optimized for a real estate business to be healthy and thriving. Jimmy Burgess shares the GNC formula that makes it work
Instead of using the resources of a big-box content producer, Josh Ries writes, create, own, and control your own content and keep your leads
Improve your understanding of how broad economic factors impact the housing market
Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers
Opinion
The National Association of Realtors and MLSs need to be repaired, not replaced, independent broker-owner Courtney Poulos writes
In Part 4 of her 8-part series, Cassie Walker Johnson shares a plan for 'Education Day,' when buyers finally get to look at homes and figure out what features matter most
As real estate moves further into the age of artificial intelligence, Lauren Henss writes, it requires a combination of tech and human connection to serve clients
Luxury is changing, so luxury agents need to change as well. The Agency's Rainy Hake Austin shares tips to help you home in on what luxury clients are looking for now
When you avoid these listing mistakes and properly market properties, coach Darryl Davis writes, you create new branding and referral opportunities
In this exclusive series on Inman, Windermere’s Principal Economist Jeff Tucker looks at the Federal Reserve's interest rate cut and what it means for the real estate market
Opinion
Each month, hundreds of real estate agents, brokers, executives and investors contribute to one of real estate's most ambitious monthly efforts to document changes to the industry. Add your insights. Take the survey
Applying smart security protocols throughout every transaction is an essential part of your role as a real estate agent, new Inman contributor Samantha Simpson writes
Learning to live in the gray area beyond the illusion of certainty, Dezireh Eyn writes, is one of the most important skills you can develop as a real estate leader
Profitable lead generation for real estate agents is about understanding timelines, systems, communication and conversion, Josh Ries writes
The right structure, talent and mindset can move you from plateau to peak performance