Teams Spotlight: Lisa Simonsen, The Simonsen Team
Find out how this luxury broker and her team continue to set records in some of the country's most exclusive markets
by Christy Murdock Jun 26
How to build a soul-aligned support circle that elevates your vision
The people you surround yourself with can fuel or extinguish your fire. Debra Trappen shares strategies for building up and letting go
by Debra Trappen Jun 26
Compass' antitrust gamble could shatter Zillow's empire
Opinion
Broker and attorney Greg Hague writes that the Compass vs. Zillow lawsuit will ultimately democratize real estate tech, empower innovation and put consumers back in control
by Greg Hague Jun 26
How to rise above the pack and become a rainmaker on your team
Focus on lead generation, networking, productivity and skill development, coach Verl Workman writes, and you'll rise above the pack and become the driving force behind your team’s success
by Verl Workman Jun 26
Is Zillow skating dangerously close to thin ice?
Opinion
Team leader Carl Medford writes that Zillow's brokerage license and algorithmic pricing suggestions could be setting it up for a legal showdown that threatens its entire business model
by Carl Medford Jun 25
Ripple effect: The unseen influence of your real estate work
The next time you're questioning your effort and your impact, coach Darryl Davis writes, look at the ripple effect of all you do and the lives you touch
by Darryl Davis Jun 25
Here's where you're getting buyer leads in today's market
We asked you how you're bringing in buyer leads these day and how you're converting them into ready-to-buy clients
by Inman Jun 25
How to talk to clients when the world is turning upside down
Clients don’t need you to have all the answers; they just need to know that you’re there for them and that you’re willing and able to help them navigate rough seas, Spencer Krull writes
by Spencer Krull Jun 25
5 family-friendly amenities that will make your next real estate sale
By promoting family-friendly amenities, Victoria Kennedy writes, you can make your marketing more irresistible to moms and dads who are ready to become homeowners
by Victoria Kennedy Jun 25
Escrow under fire: When the playbook ignores the rulebook
Summer Goralik examines practices drawing fresh regulatory scrutiny, putting questionable, and potentially unlawful, incentives between brokers and escrow back in the spotlight
by Summer Goralik Jun 24
Knocking at your door: How social responsibility shapes culture
By embracing service opportunities, The Agency's Vice President of Vibes Makenzie Green writes, agents and brokerages can transform professional influence into a force for meaningful change
by Makenzie Green Jun 24
Facebook Marketplace: The effective tool most agents skip
Holly Brink shares agent Abby Goodell's no-frills strategy for turning Facebook Marketplace posts into legit buyer leads and examines why most agents overlook the platform
by Holly Brink Jun 24
How AI is transforming the role of real estate reviews
While competitors focus on traditional SEO tactics, Molly McKinley writes, forward-thinking pros can build a review foundation to drive AI recommendations for years to come
by Molly McKinley Jun 24
What a '90s movie taught me about women in real estate leadership
Opinion
'I'm right on top of that, Rose.' Here's what ‘Don’t Tell Mom the Babysitter’s Dead’ taught compliance officer Summer Goralik about leadership, trust and showing up for other women
by Summer Goralik Jun 24
I'm going back into production. Here's the tech helping me do it
After years being out of production, Troy Palmquist is going back to sales, and he’s betting big on this platform to help him maintain consistent, smart communication with his sphere
by Troy Palmquist Jun 23
The secret to making your clients love you: Save them money
Helping clients and prospects save money is one of the most powerful marketing strategies
by Bernice Ross Jun 23