Not everyone who's thinking about listing a home 'by owner' is set on their decision. Dr. Lee Davenport offers talking points that can help you convince them to list with you
Forget fancy cameras, Drew Thompson writes. Real estate videos that sell are about connection. This AI stack turns photos, your voice into an emotional engine that makes buyers need the keys
Treat real estate agents right, broker-owner Michelle Valverde writes, and results will follow, including brokerage growth and resilience
Learn how this broker-owner is setting a new standard for fun, with an eye on bringing his brand of brokerage to the rest of the state
Find out how Massachusetts real estate team leader Michelle Fermin got her start and where she's planning to take her team next
A recession doesn't have to wreck your business bottom line, coach Darryl Davis writes, but ignoring the warning signs can set you up for financial disaster
Coach Melanie Klein profiles an industry leader who helps women leverage real estate as a wealth-building tool that provides long-term security, flexibility and the freedom to pursue their passions
Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does
Build your brand around a location or property type you're passionate about, Nick Schlekeway writes, and watch your business take off
From market changes to regulatory shifts and more, we asked you: What are the biggest changes you've seen over the past five years? Here's what you said
Opinion
According to managing broker Spencer Krull, with mandatory buyer-broker agreements, it's time for NAR to get rid of the 'participation trophy' of procuring cause
Life can change in an instant. Rather than facing the future with regrets, Carl Medford writes, we can systematically alter our futures by making incremental changes that compound over time
Forget same-old, same-old flyers and social media posts. Trainer Rachael Hite offers smart strategies for using Canva to streamline your marketing and communication
You don’t need 10 years in the business to make an impact this spring, coach Darryl Davis writes. You need 10 moves — done with consistency, creativity and a willingness to learn as you go
Opinion
Many agents lack structure and support, branding expert Alyssa Stalker writes, but what they need is real business mentorship, repeatable systems, ongoing marketing education and more
Find out how Ranelle Birmingham got her start in the industry through a summer job at her father's Louisiana real estate company