Here's the marketing that feels out of date but still works like a charm
Opinion
As we jump into Marketing and Branding Month, we wanted to know: What marketing may feel out of date but still works like a charm?
by Inman Aug 31
Expand your real estate business in a downturn with these 7 easy steps
A systematic approach to business growth offers the financial and professional rewards you're looking for without the pain points you fear
by Carl Medford Aug 30
Lesson Learned: There's only one you
This week: Find out how New York City's Jane Katz parlayed a lifetime in publishing, sales and marketing into a thriving real estate practice
by Christy Murdock Aug 29
15 tips for thrifty agents to generate listing leads anytime
This compilation of tips from author and coach Darryl Davis will delight those who prioritize thriftiness and cost-effectiveness, regardless of their experience level in the industry
by Darryl Davis Aug 26
Time for an email upgrade? Here's how to keep it professional
Whether you are a new agent or seasoned professional, your email address is often your first impression with clients. If your email is in desperate need of an upgrade, these simple tips will help you create a new email address with ease using Google Workspace
by Jeff Roth Aug 26
Breaking into the luxury marketspace takes patience and brand development
In this week’s video column, @properties Christie’s International Real Estate executives Amy Corr and Kevin Van Eck provide suggestions on what brokers, owners, and team leaders can do to break into the luxury marketspace
by Amy Corr AND Kevin Van Eck Aug 25
What you should never say to another agent
Opinion
We asked, and you told. These are the top 10 most cringe-worthy things agents say, that could bust your business and land you directly in hot water
by Rachael Hite Aug 25
Check in so your team doesn't check out: 4 strategies to boost morale
Opinion
Put your attention toward these details, and you’ll create a positive, supportive environment where team members are happy, fulfilled and motivated — and that’s a powerful thing
by Rainy Hake Austin Aug 25
Tell us about a time that tech totally screwed you over: Pulse
Opinion
This week: Whether it was user error or a glitch in the matrix, tell us about a time tech totally screwed you over
by Inman Aug 24
The real reason so many new agents quit in 5 years
Opinion
Real estate is not for the faint of heart. Too many new agents never get a fair shot at showing what they can do given competent leadership and mentoring
by Bret Weinstein Aug 22
WATCH: Aaron Kirman on scaling, retaining a luxury real estate team
With any sized team, culture is essential to scaling and retaining team members, Aaron Kirman, Dawn McKenna and Anthony Marguleas told Katie Kossev at Inman Connect Las Vegas
by Lillian Dickerson Aug 19
Opendoor doubles down on ad spending: DelPrete
Opinion
Hard on the heels of its partnership announcement with Zillow and its $62M FTC fine, Opendoor is banking on advertising to restore its brand reputation
by Mike DelPrete Aug 19
Leading Brown Harris Stevens team moves to Douglas Elliman
Jonathan Stein's team was ranked BHS's No. 1 Flatiron office real estate team in 2021, bringing in over $100M in closed or pending contracts. 'Jonathan's record of achievement speaks for itself'
by Lillian Dickerson Aug 18
'Be a goldfish': 11 Ted Lasso leadership nuggets we all need
Opinion
This heartwarming show can help you prepare for your next team meeting
by Darryl Davis Aug 18
Team in a summer slump? Turn to the Extreme Pareto Principle
Opinion
You know it as the 80-20 rule, but have you actually lived by it? The extreme version challenges you to narrow your focus further for big rewards
by Adam Hergenrother Aug 18
Incentives slashed, downlines dropped. Time to sell real estate
Opinion
As Compass pulls back on sign-on sweeteners and downlines ain’t what they used to be, some newer agents are having to learn how to build a business from the ground up — all over again
by Troy Palmquist Aug 17