Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Focus on doing what you do well, and find people and systems that will support you and augment your skills
Opinion
This week, Bryon Lazine and Nicole White discuss flipping in a low-inventory market, renters and home affordability, and agents on TikTok
Here's what you need to know to suggest stair lifts as an alternative means of traveling safely between a home's floors
Opinion
The recruiting management solution will help brokerages maximize their recruiting effort ROI and find more agents who are likely to succeed
Opinion
When it comes to a brokerage’s branding, the buck stops with the broker. Here's how to ensure your brokerage always puts its best foot forward
Find out how good your closing skills are by answering these 10 questions
What can real estate agents do to grow their businesses? Here is Jimmy Burgess' 12-step plan for thriving through a market transition
Is your client a lion, otter, golden retriever or beaver? Here is a quick and easy way to identify which personality your prospective client has so you can adapt your presentation style to win the day
Opinion
Finding the perfect name for your real estate team or brokerage is essential to success — and it's become an especially important topic of discussion after yet another state law recently passed that impacts team names and branding
You must be able to lead yourself first before anyone else will follow you, including current team members and future agents and employees
Opinion
What can you do to protect your real estate business? Here are 10 tips for protecting your online reputation on social media
Ever been steered in the wrong direction? This week, we're encouraging you to share the most useless, misguided and downright terrible marketing tips you've ever received
Real estate tech companies are going after mortgage, but now mortgage is going after real estate
Here's the top advice from past Inman Connect experts on becoming the local expert through caring, community marketing and crafting creative content