Kristen Diamond, CMO at Better Homes and Garden Real Estate The Masiello Group, shares how she's thinking about her marketing plan in 2022 to help you hone yours
Opinion
This week, Bryon Lazine and Nicole White discuss Evergrande’s financial crisis, a Florida agent who's being sued in $4.8M transaction, and the paint color that can cool a home better than air-conditioning
From getting a phone call from Gary Keller to rejection from a buyer, Homeward founder Tim Heyl shares the 3 moments that led him to success. Read about the 3 moments that sharpened Heyl's leadership skills ahead of his appearance at Inman Connect Las Vegas
Part of what's new is a mentorship adviser, a tool that juxtaposes new agents' profiles with existing performers to determine who in-house could best help them assimilate and succeed
There are so many tools and strategies agents can take advantage of when it comes to listing videos. 'Million Dollar Listing Los Angeles' stars David Parnes and James Harris share their top tips to help you reach new audiences, get the word out to more buyers and find a new owner for your listing
Opinion
Take action now to formulate your marketing plan for listings, and you will see your business grow
Opinion
Brokers have 2 solid options to consider when agents give notice of their intention to leave
Bringing in top talent requires team leaders to have a plan in place and implement a multitude of ideas
Opinion
Some buyers think that a magic turn of phrase or one more marketing strategy will sell their home, but it's just not true. Much of the marketing magic happens upfront, so right-pricing and a solid rollout are essential
There is no need to avoid conflict when you have confidence, communication skills and the right mindset to handle any conversation that comes your way
How does one go about learning their market? Whether you are brand new to the business or have been around since time immemorial, here are a few tips to help you stay ahead of a rapidly changing market — and your clients
Making changes and fine-tuning your marketing plan for next year? Tell us what you're introducing to your repertoire and how those strategies will help you stand out in 2022
The Nancy Batchelor Team at Berkshire Hathaway HomeServices is one of the top-performing medium-sized teams in Florida. It includes Batchelor herself and 9 other agents
Offer steak knives to entice buyers, don't door-knock, and forget about the internet when promoting your business — this week, our readers share some of the worst marketing tips and advice they've ever received throughout their careers
Opinion
Having space and wellness areas, home entertainment capabilities and interconnectivity are the most fashionable luxuries
Focus on doing what you do well, and find people and systems that will support you and augment your skills