New company Dippidi handles all aspects of ad campaigns
From budgets to creative headline writing, 13-month-old real estate marketing agency wants to take the burden of online advertising off the shoulders of teams and brokerages
by Craig C. Rowe Oct 20
Pulse: Readers share the biggest myths about luxury real estate
This week, our readers chime in to debunk the biggest myths about the high-end market. Here are all the misconceptions you shared and cleared up
by Inman Oct 20
Making a brokerage switch? Ask these 8 critical questions first
Opinion
When making this major decision, it’s crucial to choose a brokerage that fits your needs today and can grow with you into the future
by Missy Yost Oct 20
Constellation Real Estate Group acquires digital marketer Paradym
CREG continues to grow in the marketing space by absorbing long-time industry player, which first offered CD-ROM tech in the early 1990s
by Craig C. Rowe Oct 19
The quiet iBuyer war on real estate commissions: DelPrete
Does the success of the iBuyer model come at the expense of the traditional real estate structure?
by Mike DelPrete Oct 19
How this megateam is maximizing its sellers' proceeds
Opinion
Here's an inside look at how one real estate team is transforming homes, increasing clients' wealth and boosting the level of equity in local neighborhoods
by Carl Medford Oct 19
Inman Handbook on building a better luxury real estate brand
Whether you’re starting from scratch or differentiating your current brand, here are the keys to speaking the language of luxe
by Christy Murdock Oct 19
15 easy-as-pie seller projects that'll help buyers fall in love
Opinion
Now that it's finally cool outside, it's the perfect time for sellers to roll up their sleeves and revamp their home's exterior. Use this checklist to help them make a solid first impression with their curb appeal this fall
by Nicole Solari Oct 18
Growth-oriented Keap hits most of the CRM high notes
Opinion
Previously Infusionsoft, this CRM is focused on small businesses in multiple industries but has some unique ways to appeal to real estate agents
by Craig C. Rowe Oct 16
Preclose updates signal the elevation of transaction coordination
Updates to Preclose include streamlined communications, intake workflows, and an evolving consumer experience
by Craig C. Rowe Oct 15
Forget retreats! Here’s how to advance your team virtually
If you’re organizing an end-of-the-year planning session for your team, be sure to include these crucial aspects
by Adam Hergenrother Oct 15
Avoid these 6 end-of-the-year hiring mistakes
Opinion
Be selective, take your time and if you make a mistake, don’t be too proud to fix it
by Erica Ramus Oct 15
Choice is good! Why new methods of selling homes are a win-win
Opinion
Although no app is going to replace agents, the concern of disruption in the industry is real. And nothing seems to stoke those fears more than non-traditional ways of buying and selling a home
by Jay Thompson Oct 15
Pulse: What are the biggest myths about luxury real estate?
This week, we'd like to ask our readers to chime in with myths, misconceptions and falsehoods about the high-end market. What would you like to debunk?
by Inman Oct 14
Steal these 9 chic promotional gifts for better branding
Do better than flash drives and fridge magnets with name-brand goods and gear branded for your favorite clients
by Craig C. Rowe Oct 14
Pulse: Your top tips for breaking into luxury
This week, our readers share their most helpful advice on how agents can make it in the luxury sector and a few ways to build one of the most important aspects of the job — trust
by Inman Oct 13