Using community engagement to build your personal brand
Investing time and effort into community involvement, The Agency's Rainy Hake Austin writes, is a powerful strategy for personal branding in luxury real estate
3 ways agents can effectively brand boutique buildings
REAL New York Director of Marketing Md Kamruzzaman writes that in today’s crowded marketplace, even boutique buildings need a distinct brand identity to stand out and attract buyers and tenants
by MD Kamruzzaman Nov 1
A year after the Sitzer verdict, here are my top 5 takeaways
Opinion
As she reflects on the historic decision and the current state of the industry, broker Cara Ameer offers thoughts on how far we've come and where we still need to go
by Cara Ameer Oct 31
Want to build a great team? Start with great core values
Rick Guerrero interviews mortgage leader Gavin Ekstrom about hiring, culture and building a team on a firm foundation
by Rick Guerrero Oct 31
Huddle Up: Team meeting case study for Pardee Properties
Coach Melanie Klein looks at the way this California brokerage conducts its team meetings and the differentiators you can add to your own agenda
by Melanie Klein Oct 31
Teams Spotlight: Amanda Field Jordan, The Field Team
Find out how this luxury leader puts her background in finance to work for her team and her clients and where she sees Manhattan's market headed next
by Christy Murdock Oct 31
Tomer Fridman announces move to Christie's Real Estate SoCal
Days after news first broke that Fridman had left Compass, the luxury agent announced on Instagram his move to the brokerage, which is led by luxury powerhouse Aaron Kirman
by Lillian Dickerson Oct 30
Agent to the stars Tomer Fridman quietly leaves Compass
Fridman had been affiliated with Compass since 2017 and was a top producer. His departure was reportedly announced internally at the end of last week by Regional Vice President Parker Beatty
by Lillian Dickerson Oct 30
7 ways to keep agents engaged in Q4 and beyond
Love your agents, and have fun. It's Wisconsin broker Dawn Christiansen's secret to building a cohesive and engaged real estate team or brokerage
by Dawn Christiansen Oct 30
Real estate was ahead of the curve in fighting discrimination
A recent initiative by professional sports organizations is seeking to do what Realtors have been doing for more than a year: Pledging to do more to create inclusive communities
by Ryan Weyandt Oct 30
Deadly short-term touring agreement minefields for agents
Trainer Bernice Ross looks at temporary touring agreements, such as Zillow's, and how they can undermine the interests of clients, agents and brokerages
by Bernice Ross Oct 30
Kris Lindahl Real Estate featured in 'Call of Duty' ad campaign
Twin Cities broker-owner Kris Lindahl made headlines with a collaboration for Call of Duty's latest game. Here's how solid branding — and intellectual property protections — made the deal happen
by Marian McPherson Oct 29
Association-drafted forms protect consumers and members: CAR
Opinion
Despite the rhetoric of some in the industry, shifting away from using association-developed forms is the opposite of consumer-friendly, CAR President Melanie Barker writes for Inman
by Melanie Barker Oct 29
real estate economist
Windermere’s Principal Economist Jeff Tucker looks at September’s ‘disappointing’ existing-home sales report and discusses some of the factors impacting the numbers
by Jeff Tucker Oct 28
7 expense-cutting strategies for real estate teams in 2025
Cutting expenses in 2025 doesn’t mean sacrificing quality, Chris Pollinger writes. Maintain profitability and reinvest savings into the areas that truly drive growth
by Chris Pollinger Oct 28
TikTok Trends: Will you take the winter arc challenge?
Want to avoid falling behind on business or personal goals this holiday season? Rachael Hite tells you how to embrace the TikTok winter arc trend to stay ahead of the game
by Rachael Hite Oct 28